The Best Call Tracking Services Features Comparison

Attracting leads and generating sales via phone calls is the most effective marketing strategy. Call-tracking software integrates different data sources into a cohesive system and provides tracking metrics for call analytics. Whether your company requires only several steps in the sales funnel or more than ten, choosing the right system for call tracking is essential for improving each touchpoint along the customer journey. 

The following comparison charts and tables are the results of an in-depth study of all call-tracking software. Packed in a comprehensive format, this data will familiarize you with the products of eight top call-tracking companies and explore their basic and advanced features, integrations, usability, and pricing policies.

 

Brand Feature Score G2 Rating Capterra Rating Trial Period
CallRail 94% 4.6 (1435 reviews) 4.5 (166 reviews) 14 days
Phonexa 87% 4.9 (103 reviews) 5.0 (51 reviews) No
CallTrackingMetrics 85% 4.5 (685 reviews) 4.6 (126 reviews) No
WhatConverts 77% 4.9 (168 reviews) 4.9 (50 reviews) 14 days
Invoca 77% 4.5 (907 reviews) 4.8 (18 reviews) 30 days
Hubspot 77% 4.4 (10777 reviews) 4.5 (4053 reviews) 14 days
Twilio 76% 4.2 (465 reviews) 4.5 (430 reviews) Yes
Nimbata 75% 4.7 (25 reviews) 4.8 (13 reviews) Yes

COMPARATIVE OVERVIEW

features Phonexa Nimbata WhatConverts HubSpot Twilio
ATTRIBUTION
OFFLINE CALL TRACKING phonexa offline call tracking determines marketing campaign effectiveness nimbata call tracking for offline conversions callrail offline tracking basic option whatconverts call tracking offline offline call tracking on ctm invoca offline call tracking feature hubspot offline call tracking twilio offline call tracking
Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
ONLINE CALL TRACKING phonexa online call tracking nimbata online call tracking basic callrail online call tracking whatconverts online tracking calls calltrackingmetrics online call tracking invoca online call tracking feature hubspot online call tracking service twilio online call tracking
Essential feature for call-tracking platforms to tracks and analyzes online calls
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
DYNAMIC NUMBER INSERTION phonexa dni call tracking nimbata dynamic number insertion callrail dynamic number insertion call tracking whatconverds dni service ctm dni feature invoca dni call tracking twilio dni
Changing how phone numbers are displayed on a website based on the visitor’s source, allowing precise call distribution and marketing strategy analisys

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Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 0 out of 3 3 out of 3
KEYWORD-LEVEL ATTRIBUTION phonexa keyword attribution call tracking nimbata call tracking keyword attribution callrail keyword level attribution whatconverts call tracking keyword attribution ctm keyword attribution features invoca keyword attribution for call tracking
Defining which phone calls are driven by which keywords used in digital marketing ICON DECRIPTION
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 0 out of 3 0 out of 3
MULTI-TOUCH ATTRIBUTION MODELING phonexa call tracking multi-touch modeling nimbata multi-touch attribution modeling callrail call tracking analisys whatconverts multi-touch attribution services ctm call tracking analyzing invoca call tracking multi-level attribution hubspot call tracking and analysis twilio digital marketing analysis
Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
REPORTING & ANALYTICS
OUT-OF-THE-BOX REPORTING phonexa call tracking reporting nimbata reporting and analytics callrail call tracking analytics whatconverts call tracking reporting calltrackingmetrics reporting invoca reporting features hubspot reports twilio reporting tool
Ready-to-use reporting templates and analytics features
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
EMAIL SUMMARY REPORTS phonexa email call tracking reports nimbata email reports callrail email reporting whatconverts call tracking emails ctm call tracking email reporting invoca call tracking email software hubspot email reports for call tracking twilio call tracking email
Scheduled automated email reports detailing campaign performance and call tracking statistics
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
CUSTOM REPORTING ENGINE pronexa personalized call tracking reports nimbata email reporting customization callrail email reporting tool whatconverts reporting software ctm email notifications invoca emailing reports hubspot call tracking emails twilio call tracking emails
Creation of personalized reports based on specific call-tracking metrics
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
MULTI-TOUCH CPL REPORTING callrail cost per lead call tracking hubspot cost per lead functionality
Built-in functionality to calculate cost per lead and analyze ad spending across different platforms

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Score 3 out of 3 0 out of 3 3 out of 3 0 out of 3 0 out of 3 0 out of 3 3 out of 3 0 out of 3
CALL SCORE phonexa call quality evaluation nimbata call tracking quality score callrail call tracking score tool ctm calls scoring invoca call tracking score twilio call tracking evaluation
Automatic and manual evaluation of call quality and lead scoring

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Score 3 out of 3 3 out of 3 4 out of 3 0 out of 3 3 out of 3 3 out of 3 0 out of 3 3 out of 3
USABILITY OF RECORDS phonexa call tracking usability nimbata call tracking usability callrail records navigation whatconverts call tracking records navigation ctm records navigation invoca call tracking records hubspot call tracking records usability twilio call tracking records
Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reports

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Score 2 out of 5 5 out of 5 4 out of 5 5 out of 5 4 out of 5 5 out of 5 3 out of 5 5 out of 5
BASIC FEATURES
CALL RECORDING phonexa call recording nimbara call recordings callrail recording calls feature whatconverts call tracking recording ctm call tracking recording service invoca calls recording hubspot call recording function twilio call tracking and recording
Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
CALL TRANSCRIPTION phonexa call tracking transcription nimbata call transcription call rail transcribing call tracking whatconverts call tracking transcription feature calltrackingmetrics transcription invoca call tracking transcription hubspot call tracking and transcription twilio call tracking software with transcription
Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights

+
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
CALL FORWARDING phonexa call forwarding nimbata call forwarding callrail call tracking and forwarding whatconverts call routing ctm advanced call forwarding invoca call routing hubspot call forwarding software twilio call forwarding tool
An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
EMAIL NOTIFICATIONS phonexa email notifications nimbata call tracking notifications callrail automated emails tool whatconverts automated emails software ctm automated emailing invoca call tracking email notifications hubspot automated emails for call tracking twilio automated emails
Instant updates on call activity for timely responses and creating notifications for customers and partners
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
STANDARD CALL FLOW BUILDER phonexa call tracking customization nimbata call tracking custom routing callrail call tracking interface whatconverts call tracking routing interface ctm call tracking software interface invoca call tracking builder twilio call routing interface
The call tracking software interface for creating and customizing the journey of incoming falls

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Score 4 out of 5 4 out of 5 4 out of 5 5 out of 5 4 out of 5 3 out of 5 0 out of 5 4 out of 5
CUSTOM AGENT SETUP phonexa user roles software callrail user roles tool   ctm user roles and permissions invoca call tracking user roles feature hubspot user roles instruments twilio user roles software
Assignment and customization of user roles and permissions within the call tracking system

+
Score 3 out of 3 0 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3
ADVANCED FEATURES
AUTO LEAD TAGGING nimbata call tracking tag callrail call tracking tags ctm call tracking tagging hubspot call tags feature
Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls

+
Score 2 out of 3 3 out of 3 3 out of 3 0 out of 3 3 out of 3 0 out of 3 3 out of 3 0 out of 3
MOBILE APP phonexa call tracking campaigns callrail app ctm mobile apps hubspot call tracking app twilio app
Provides flexibility of monitoring and managing campaigns on-the-go

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+

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Score 5 out of 5 0 out of 5 3 out of 5 0 out of 5 2 out of 5 0 out of 5 3 out of 5 0 out of 5
ADVANCED CALL FLOW STEPS phonexa advanced call tracking routing nimbata call flow steps callrail call tracking flow steps whatconverts call flow steps software ctm advanced call flow invoca call tracking flow steps twilio call tracking advanced steps
Complex routing and handling of calls based on customizable rules and criteria

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Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 0 out of 3 2 out of 3
INTEGRATIONS phonexa call tracking integrations nimbata integrations callrain call tracking integrations whatconverts connectivities calltrackingmetrics integrations invoca call tracking integrations twilio call tracking software integrations
Ability to connect call tracking systems with other tools and platforms, such as CRMs

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+

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Score 3 out of 5 2 out of 5 4 out of 5 5 out of 5 3 out of 5 3 out of 5 8 out of 5 5 out of 5
ARTIFICIAL INTELLIGENCE phonexa call tracking company ai callrail call tracking ai software whatconverts ai for call tracking tools ctm ai services invoca ai in call tracking hubspot call tracking ai services twilio call campaigns ai
AI in call tracking is used for various purposes such as analyzing conversations and automating call routing

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Score 2 out of 5 0 out of 5 4 out of 5 1 out of 5 3 out of 5 5 out of 5 5 out of 5 5 out of 5
WHITE LABEL phonexa call tracking company white label nimbata white lebaling tools callrail call tracking with white label whatconverts call tracking software with white label functionality ctm white label tool for call tracking companies hubspot white label services for call tracking firms
Customization of software interface to include branding elements for enhanced reputation and user experience
Score 3 out of 3 3 out of 3 3 out of 3 3 out of 3 3 out of 3 0 out of 3 3 out of 3 0 out of 3
FREE VERSION OR TRIAL PERIOD There is no free trial version A free trial and a free account with 2 tracking numbers and 50 calls A free 14-day trial A free 14-day trial There is no free trial version A free 30-day trial A free 14-day trial A free account with basic features available
TOTAL SCORE 69 out of 79 59 out of 79 74 out of 79 61 out of 79 67 out of 79 61 out of 79 61 out of 79 60 out of 79
% 87,34% 74,68% 93,67% 77,22% 84,81% 77,22% 77,22% 75,95%
*information is subject to change

Call Tracking Software in Detail

1. PHONEXA


Pricing: from 100$ per month

Feature Score: 87%

Capterra Rating: 5/5 (50 reviews)

G2 Rating: 4.9/5 (96 reviews)

Pros:
+ Custom prices for big clients
+ Industry pioneer with a long history
+ Feature-rich
+ Many tutorials and helpful support

Cons:
– No trial available
– Setup fee




Description: The all-in-one platform offers a range of different products for marketing automation and lead tracking. The abundance of features might be slightly challenging to grasp initially, but it is minified by quality onboarding and a friendly support team. A key factor defining Phonexa’s high-level services is its assurance to implement every custom feature a client may require. Best suited for larger firms.

2. NIMBATA


Pricing: from 39$ per month

Feature Score: 75%

Capterra Rating: 4.7/5 (25 reviews)

G2 Rating: 4.8/5 (13 reviews)

Pros:
+ Covers a variety of business niches
+ Straightforward to set up
+ Good customer support

Cons:
– No video tutorials
– There are some unavailable features essential for large companies
– Lacks support for management via Linux
– No mobile apps

 

Description: Nimbata is a simple solution with basic features for tracking calls. Because its capabilities are well-described on the official website and are available during the trial period, it’s easy for the companies to decide whether Nimbata is the right fit for their requirements. The international coverage offered by Nimbata makes it appealing for businesses with global reach, while flexible pricing policies and annual discounts make it an attractive choice for smaller enterprises. Unfortunately, the platform may not satisfy the companies with more sophisticated needs.

3. CALLRAIL


Pricing: from 40$ per month

Feature Score: 94%

Capterra Rating: 4.5/5 (165 reviews)

G2 Rating: 4.6/5 (1377 reviews)

Pros:
+ Many different awards earned
+ Different types of reports
+ Many integrations
+ Effectiveness for small and medium businesses

Cons:
– Lack of assistance after initial setup
– Limited integration with Google Adwords
– Some services are not cost-effective
– More useful for Call Centers than for agencies

 

Description: CallRail deservedly holds ground as a leading call-tracking company supporting businesses in the USA, Canada, the UK, and Australia. Its call analytics and tracking services may suit a wide range of companies thanks to clear pricing policies, 14-day trials, and discounts on annual plans.

4. WHATCONVERTS


Pricing: from 30$ per month

Feature Score: 77%

Capterra Rating: 4.8/5 (51 reviews)

G2 Rating: 4.9/5 (152 reviews)

Pros:
+ Easy to use
+ Excellent client support
+ Long list of integrations and use cases

Cons:
– Lack of useful labels
– Limited functionalities for agencies
– Lacks support of management via Linux
– No mobile apps




Description: WhatConverts is a straightforward, effective call-tracking platform with a user-friendly design and detailed features for various industries alongside a broad range of integrations. Its transparent pricing includes multiple packages fitting different budgets. The support team, including a hands-on co-founder,  actively explains product functionalities, a rarity. However, it lacks some data management features and, despite being positioned as an all-in-one solution, offers fewer services than expected. Still, its capabilities might meet your specific needs.

5. CALLTRACKINGMETRICS


Pricing: from 30$ per month

Feature Score: 77%

Capterra Rating: 4.8/5 (51 reviews)

G2 Rating: 4.9/5 (152 reviews)

Pros:
+ Easy to use
+ Excellent client support
+ Long list of integrations and use cases

Cons:
– Lack of useful labels
– Limited functionalities for agencies
– Lacks support of management via Linux
– No mobile apps




Description: WhatConverts is a straightforward, effective call-tracking platform with a user-friendly design and detailed features for various industries alongside a broad range of integrations. Its transparent pricing includes multiple packages fitting different budgets. The support team, including a hands-on co-founder,  actively explains product functionalities, a rarity. However, it lacks some data management features and, despite being positioned as an all-in-one solution, offers fewer services than expected. Still, its capabilities might meet your specific needs.

6. INVOCA


Pricing: hidden information

Feature Score: 77%

Capterra Rating: 4.8/5 (18 reviews)

G2 Rating: 4.5/5 (899 reviews)

Pros:
+ Excellent onboarding streamlining the learning process
+ A trusted brand with a lengthy history
+ Powerful AI features

Cons:
– Not the best choice for small businesses
– No functionality for simplifying the management of multiple campaigns
– Lacks the ability to manage call-tracking via mobile device




Description: The primary goal of using this service is a powerful AI that genuinely helps optimize the sales process, improving performance and cost-efficiency. The effectiveness of the service is confirmed by well-known brands within the USA working in various niches. The collaborations with big-name companies indicate Invoca’s capability to serve large-scale enterprises and provide complex services. However, it’s the only company among the major players in the call-tracking industry that practices marketing with hidden pricing.

7. HUBSPOT


Pricing: from 20$ per month

Feature Score: 77%

Capterra Rating: 4.5/5 (4030 reviews)

G2 Rating: 4.4/5 (10685 reviews)

Pros:
+ Optimal choice for HubSpot CRM users
+ Popular and credible brand
+ Supportive blog and helpful community

Cons:
– Limited native call-tracking features
– A/B testing reserved only for premium plans
– Time-consuming setup




Description: Solutions specialized in call tracking have emerged recently. Hubspot was originally designed as a comprehensive marketing platform with call-tracking services added afterward. To unlock the full potential of this feature, third-party integrations are necessary, and the learning curve to master all configurations is quite steep. Still, we recommend Hubspot for call tracking if you’re already using their services. 

8. TWILIO


Pricing: from 35$ per month

Feature Score: 76%

Capterra Rating: 4.4/5 (426 reviews)

G2 Rating: 4.2/5 (459 reviews)

Pros:
+ Interesting for tech-savvy users
+ Advanced features for automation
+ Powerful AI integration

Cons:
– Complex setting up, even with support
– Lacks mobile management capabilities
– Not suitable for agencies




Description: Twilio is a complex platform, mainly catering to developers, making it challenging for non-technical users. Its extensive functionalities and powerful AI are highlights, yet its call-tracking capabilities are notably limited. Leveraging its full potential requires integrations, extensive documentation, and coding, which can be time-consuming. It is best suited for organizations with technical expertise.

Our Methodology

We use independent online data provided by free vendors that assist consumers with business deals that best fit their company strategy. We deliver data directly to our customers so they can find software solutions suited to their needs.

VALUE FOR MONEY

We check different call tracking fees from several trusted online sources and ensure they are trustworthy. Then, we compare all the outcomes to determine the final result. By doing so, we pinpoint a realistic price-to-value score.

META RATING

We accurately examine reviews of online users from different sources, aggregate them, and build an average score.

EASE OF USE

We accurately examine reviews of online users from different sources, aggregate them, and build an average score.

FEATURES AND INTEGRATIONS

We check the company’s features, primary purposes, and benefits before listing them and highlighting the most specific and extraordinary attributes. The same process is used when listing and detailing integrations.

CUSTOMER SUPPORT

We check as many customer reviews as possible. Additionally, we also check the quality of customer support and provide our own feedback.

MARKET SHARE AND GROWTH TRENDS

We believe sustainable brand volume and direct traffic growth are the main factors to consider before choosing a call tracking provider.

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