How to Handle an Angry Customer

Every modern business aspires to provide excellent client experiences. It’s important to provide joy and be able to deal with irate clients, but it’s not always simple. Customers have high expectations, especially in the e-commerce sector, where they want to get an excellent online experience. Additionally, merchants throughout the world are still battling persistent supply chain issues.

Sometimes, internet vendors will have to deal with irate customers. Go on reading to learn how to handle an angry customer in a difficult situation.

Every merchant must understand the unpredictable nature of the industry, given this changing environment. That is to say, whatever how careful online businesses try to keep their consumers satisfied, there will inevitably be snags, and things will go wrong occasionally. There will unavoidably be situations where items are hard to find and delivery is delayed, leading to customer complaints, despite a business’s best attempts to foresee concerns.

However, looking at today’s issues from a growth perspective enables retail organizations to come up with fresh solutions. Contrarily, problems, and ensuing customer complaints frequently result in favorable consequences if organizations work strategically to deal with irate clients and win them over with first-rate service.

Why It Is Important to Handle an Angry Customer

Dealing with irate or dissatisfied clients in a pleasant and timely manner is always advisable, regardless of whether you believe you are to blame for the issue. Here are a few reasons why:

  • You may keep this consumer for future purchases by communicating politely and coming to a solution.
  • A client delighted with how you handled the issue can change their mind and compliment you to your manager or in an online review.
  • By resolving the issue, you may learn how to resolve a problem inside the organization and enhance a certain step in the company’s process.

8 Ways How to Handle an Angry Customer

An irate client shouts, curses, and demands to meet with your management. Even if they are at fault, they could interrupt you and make excessive demands. The best method to deal with them is to create a different customer service procedure for handling irate customers; nonetheless, you shouldn’t let them intimidate you.

It can be tough to deal with problematic consumers. But if you don’t take things personally, it becomes simpler. You must realize that the clients are not upset with you. It just so happens that the only person they can direct their resentment against is you.

It’s crucial to build a relationship with the client and convince them that you are not their enemy. Furthermore, handling furious consumers over the phone might differ greatly from handling them via email. You should create your own framework for your particular customer care channels and industry.

You may, however, begin by using these methods for handling challenging customers:

1. Try Active Listening

Instead of passive listening, try active listening. Active listening entails paying close attention to what the client says to fully comprehend their point of contention. Passive listening refers to taking in only a portion of what is being said and not paying close attention to the emotions driving the conversation.

Give the consumer your whole attention and be present. Before you react, carefully read the customer’s question. Pay attention to what they are saying rather than their rage.

Paraphrase the customer’s concern, seek clarification, and avoid interjecting to demonstrate that you are paying attention. When dealing with irate clients, doing this is frequently the best action.


  • Customer: “I’m pretty upset about this because I needed this product for work, but it was damaged in the package when I received it.”
  • Customer Success Manager: “I’m sorry to learn that the merchandise you got was damaged. I can see how irritating this may be, especially since you need it for work.
    In this illustration, the customer success manager is using active listening techniques by repeating back the information the client gave. This demonstrates that the management has heard and comprehended their complaint to the client.

After laying the groundwork for more clarification, the manager may go on to formulate a solution to the issue.

Practice active listening

  • Never interrupt a customer when speaking. Don’t hurry them by finishing their sentences, even if it’s the 20th time that day you’ve heard the same issue. Respect them and be patient with them. Don’t minimize the issues people are facing, whatever they may be.
  • During the talk, take notes. Make sure to note every aspect to solve the problem quickly. By doing this, you can avoid making the consumer repeat the entire narrative and save them time.
  • Never presume. Avoid attempting to fill in the gaps on your own. Another technique to demonstrate your readiness to assist a customer is to ask about their problem. Obtaining as much information as you can also speeds up the investigation.
  • Restate, paraphrase, and summarize the problem. Asking the client to restate the problem again suggests that you are not paying attention, whereas asking for confirmation by paraphrasing and summarizing has the opposite effect. Don’t, however, minimize the issue. Summarizing also enables you to ensure that you fully comprehend what has to be fixed.

2. Understand Your Customer

Never let your emotions interfere with the interaction as an agent. You might not agree with the customer’s viewpoint or find it offensive. But losing our cool and being furious with them would just fuel the flames. You must constantly maintain your composure and make an effort to adjust to the circumstances.

First, make an effort to comprehend the customer’s anger. Although they have a problem when they come to you, this does not always imply that the problem is what made them angry.

Customers may have a variety of questions. Sometimes they are just interested in you or your product. However, they become angrier if you place them on hold for excessive time or repeatedly switch them between customer care representatives. What can make customers angrier:

  • having to explain their issue a number of times
  • getting inaccurate or incomplete information 
  • when a product or service’s flaw stops them from taking immediate action
  • being kept waiting too long

Most of the time, your clients really want a continuous, consistently positive experience. They seek clarification when anything is off. However, they get angrier when you treat them like a hot potato or ignore them when they need your attention.

To ascertain the customer’s mood, use the following expressions:

  • Please elaborate on the issue a little further for me.
  • Could you please explain what occurred in detail?

3. Express Empathy

Your response and reaction to an irate consumer should be guided by empathy. Not all forms of empathy include an agreement with the client. It implies that you can meet them where they are and that you actually comprehend how they feel.

You’ll be able to connect with the consumer on a more intimate level if you actually get how they feel. By demonstrating empathy during unpleasant talks with consumers, you may defuse the situation and demonstrate to the client that you value and value their opinion.

Practice showing empathy

  • Express words of empathy. For instance, “I see why it puts you in a horrible situation, let me help you,” or “I know how tough this may be.”
  • Be impartial. The problems that clients face may not even exist. For instance, they failed to locate a button or piece of information on the screen that would have been evident to you. Don’t make them feel guilty if they miss anything or mix up something. Even the finest of us experience it.
  • Put yourself in their shoes. The curse of knowledge stops us from comprehending how it feels to be a beginner when we know too much about a subject. Consider a moment when you were just as ignorant of the items as the typical customer. You’ll be able to relate to irate clients better.

4. Get To Know Your Customer

Knowing specifics about your client, such as the depth of their education, age, or past, may help you relate to them and put the conversation on a more cordial level. You may modify your communication to make it more beneficial. You may be able to infer some of this information from the data you currently have on hand, but you can also get more specific information by politely seeking it out.

For instance, you might need to be more encouraging and avoid using jargon while speaking to an older client who is anxious about technology. However, you may describe the scenario more technically if you are conversing with someone whose language indicates that they are familiar with computers.

5. Always Keep Calm

It’s critical that representatives develop the ability to control their emotions. It could be tempting to adopt their tone of voice while dealing with an irate consumer. However, avoiding this at all costs is advisable because it will only worsen the problem.

Practice keeping your voice calm

  • listen without interrupting. Allow the irate consumer to finish their talk. Then pause and inhale before you speak. The situation will automatically get calmer if the talk is spoken at a slower pace.
  • double-check your response for any offensive language before sending it by email or chat. If you have the time, take a little break and then return to your prepared reply before sending it to the client.

6. Build Trust

Unhappy customers are extremely likely to have less faith in your business than they once had. Therefore, it’s critical to restore trust.

The first thing you must do is demonstrate to difficult clients that you care and that you actually comprehend their issues. Ensure you are familiar with the client’s history and past orders before dealing with an irate customer. This will demonstrate to the client that you are competent and willing to assist them.

Be open and truthful with your customers. Give them a behind-the-scenes look at the situation so they can even be able to relate to you.

Practice building a trust

  • Use straightforward expressions like “we screwed up” and “this is all our fault” to accept responsibility for the mistake.
  • Use uplifting scripts like “let me find out for you” and “I need to check with my coworker” rather than “I’m new here” and “I don’t know.”
  • Keep your word if you say you’ll look into it and get back to them by phone, email, or both on a particular day or time.

7. Offer a Solution

The main objective when dealing with a furious consumer is to fix the problem. Are there any alternatives? Is there anything the representative or the client can do right now to meet their needs? If so, inform them.

Being truthful with the consumer is important if the problem cannot be fixed immediately. So that they are aware of when their issue will be fixed, set expectations with them. More importantly, live up to those expectations, and if you can’t, let them know in advance to avoid further damaging the bond between you. If necessary, escalate the problem to your manager or a senior member of the support staff.

Follow the guidelines and treat the client like a partner:

  • Avoid being patronizing.
  • Make no false promises.
  • Establish a deadline for resolving the issue.
  • Declare what will occur and when.
  • Concentrate on directing your efforts at the client’s issue

Customers can’t be upset with you and obey your directions simultaneously, psychologically speaking. They will settle down to lessen the cognitive dissonance. They will now attempt to persuade themselves that you are on their side.

Final Thoughts

No matter your business, you will eventually have to deal with an angry customer. It is an unavoidable part of the job, and it can be a difficult situation. But if you know how to handle it correctly, you can often turn an angry customer into a satisfied one. This article offers some tips to help you handle an angry customer.

Following these tips can often turn an angry customer into a satisfied one. However, it is important to remember that not all angry customers can be placated. In these cases, it is important to remain professional and courteous and ensure that the customer is aware that you are doing all you can to help them.

Lisa Thompson

Lisa Thompson

Lisa Thompson is a digital marketing and call tracking expert with over ten years of experience in the industry. She excels at identifying and leveraging marketing opportunities to generate leads, sales, and revenue. Lisa has worked with multiple companies in various industries and is passionate about helping businesses reach their digital marketing goals. She desires to help her clients improve and recalibrate their digital marketing strategies while optimizing their call tracking systems.

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