Today’s marketing tools are significantly more complicated and diversified than they were in the past. To attract leads and create conversions, most firms will use a range of various marketing strategies. But how can you tell which of these marketing channels is more successful and offer the best return on your investment?
Most businesses already use numerous analytics solutions with online marketing plans to monitor the effectiveness of their websites. While these statistics can provide you with a wealth of specific and helpful information, they can only partially depict the performance of your marketing initiatives. These analytics solutions provide you with call tracking data that reflect the overall amount of leads created by your website since they don’t assess phone leads from your website.
You are wasting a lot of information that might enhance your marketing efforts if you aren’t employing online call tracking. You may get crucial information about the phone leads you obtain from the various marketing platforms employed in your campaign by engaging in call tracking analytics. This information can be used to significantly improve your marketing strategies.
What is Call Tracking Metric?
Contact centers can determine how many calls they receive due to a certain marketing campaign by tracking calls. They also provide further details on the nature of these calls.
The particular call tracking metrics examine the callers’ attitudes, the revenue they generate, and the effectiveness of the contact center employees in closing deals with them. In order for companies to measure the success of specific campaigns, they frequently trace the call back to the source of promotion attribution.
Call metrics are essential for large businesses conducting several campaigns at once to improve interest through voice channels.
Call tracking analytics can offer helpful marketing campaign information beyond every number of calls generated by each marketing platform in your campaign. This information provides you with the kind of in-depth knowledge that will enable you to maximize your ROI and streamline your marketing initiatives. Call metrics, for instance, including call length and caller location, offer solid statistical information on the general efficacy of marketing and outreach initiatives.
For instance, call tracking data can assist you in identifying which landing pages produce the most calls and which need to be improved if your company heavily relies on PPC advertising to generate leads. Employ call-tracking metrics to monitor the effectiveness of various keywords used in your PPC campaign. You won’t ever fully understand how to sharpen your marketing efforts to optimize your performance if you aren’t collecting this kind of data.
What Call Tracking Metrics Should You Use?
At its most basic level, call tracking keeps track of the calls you receive, saving you the time and effort of manually recording this information. You may get in-depth details about call trends, which will help you better understand your ROI. You can discover, for instance, which hours of the day result in the most calls, which days of the week make your phone ring nonstop, and which callers commonly contact your company. You can use this beneficial information in various ways, enhancing your marketing tactics.
You may also group your call volume into different marketing campaign analytics reports. You could separate PPC advertising from email or offline campaigns. This enables your company to dive down and obtain exact and informative data on a particular marketing campaign’s success and overall ROI. Let’s check out which call metrics you should start tracking.
First-time Caller
By tracking this call metric, you can track new callers getting in touch with you. You should be paying close attention to this crucial indicator to qualify leads better and guide callers through the sales process until they become your devoted clients. This KPI also reveals the marketing tactics that are generating new calls for your company.
Call Duration
Not every call is equally worthwhile, and better leads are likely to come from some calls than from others. Generally speaking, the likelihood that a call will result in a quality lead increases with its length. After all, if a prospect wasn’t interested in your goods or services, why would they spend so much time speaking with your staff? The length of each call is provided by call monitoring analytics, which you can use to identify the campaigns, keywords, PPC landing pages, and advertisements that result in the longest, most in-depth discussions and, most likely, the most qualified prospects.
Similar to the call volume metric, call duration reports may be filtered to display only certain call-related information. It’s easy to rapidly discover your most promising prospects and time-wasters by keeping track of how long inbound calls last.
Date, Time, and Place of the Call
Call monitoring analytics may inform you which times and areas have the highest conversion rates, whereas PPC campaigns let you adjust bids based on location and time of day. Making the most of your PPC budget is possible by using this information to modify your bids accordingly. For instance, you might boost your marketing budget for Wednesday mornings if the data indicates that is when a company receives the most lead calls. Alternatively, the ad bid might be reduced during Tuesday afternoon hours if the calls don’t result in conversions.
PPC Landing Page Effectiveness
Prospects that visit your PPC landing page have two choices: call you or fill out a contact form. You can just collect information on the number of completed forms without call tracking. This might often give the impression that your PPC conversion rate is considerably lower than it actually is.
Lisa Thompson
Lisa Thompson is a digital marketing and call tracking expert with over ten years of experience in the industry. She excels at identifying and leveraging marketing opportunities to generate leads, sales, and revenue. Lisa has worked with multiple companies in various industries and is passionate about helping businesses reach their digital marketing goals. She desires to help her clients improve and recalibrate their digital marketing strategies while optimizing their call tracking systems.
