Call Tracking Review

Determining precisely which marketing strategies are effective and where improvements need to be made is one of the biggest issues facing modern organizations. ActiveDEMAND decided to take a chance and solve it.

ActiveDEMAND, a Canadian company with offices in Calgary, Alberta, and Edmonton, as well as clients from all over the world, is the creator of the wildly popular ActiveDEMAND marketing automation platform, which is one of the company’s flagship products. A modern toolkit for the multi-client marketer was ActiveDEMAND’s aim when it first began as a digital marketing business. Although ActiveDEMAND’s conception began to take shape in 2005, it wasn’t officially released until 2012. Since 2002, the company’s founders have developed a wide range of tools and systems to not only promote goods and services efficiently but also to close the gap between marketing and sales.

1 Price Score

Find the best price

The call tracking package starts at $0. 00, including detailed reports and analytics, social media post schedules, autoresponders, a contact database, and newsletter campaigns.

Top call tracking solutions
Calltracking metrics
Inbound Call(per minute)
Outbound Call(per minute)
Phone Number(per line)
Voicemail(per minute)
Min price(per month)

ActiveDEMAND offers other packages that include all features of call tracking plus some more advanced features. The Email Marketer package costs $15 and additionally provides website visitor tracking & reporting feature. The Small Business marketer package costs $69 per month and includes an extensive number of features. For businesses that prefer to have all features included and multiple user accounts, the Corporate Marketer package will be the best fit.

2 Meta Rating

Check what people say about ActiveDEMAND

Some of the top alternatives and competitors of ActiveDEMAND include Phonexa, Convirza, and NinjaCat. ActiveDEMAND is often a winner among others because it´s built on a strong marketing automation foundation that offers a far more comprehensive and robust solution.

3 Features and Integrations

With its extensive toolkit, ActiveDEMAND empowers more effective marketing initiatives. With features like email marketing, custom forms, and drag-and-drop design tools that make it simple to create branded landing pages, users can effortlessly spread the word about their brands.

  • Email Marketing
  • Dynamic Website Content
  • Web Form Builder
  • Landing Page Builder
  • Appointment Scheduling
  • Workflow Automation
  • Custom Marketing Dashboards
  • Automated Reports

Call monitoring and messaging support features enable companies to design automated campaigns that maximize lead conversion rates. Additionally, the system is fully connected with a number of popular CRM systems. With a reporting dashboard that measures numerous KPIs, such as social media analytics, ROI tracking, and website visitor tracking, the application enables users to dig deeper into operational data.

  • Value Add Integrations
  • Collaboration Integrations
  • Ad Retargeting Integrations
  • Calendar / Email Integrations
  • CRM Integrations
  • E-commerce
  • Social Integrations
  • Application Integrations

ActiveDEMAND currently supplies its services to about 1201 companies, 57% of which are located in the United States, 23% in Canada, and the rest in Europe and Australia. Examining the customers by the industry, 24% of it represents the hospital & health care segment, 10% medical practice, 7% marketing & advertising, and 5% construction.

About 85% of the companies using ActiveDEMAND are small companies with a revenue of less than $50M. Only about 300 companies are large companies with an income of more than $1000M.

All in all, ActiveDemand has a market share of 0,15% in the marketing automation category. The major competitors in this field include HubSpot, Marketo, and Pardot.

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Utilize the integrated, complete call tracking module to interact with and keep track of prospects. You can also use the built-in email templates, landing sites, and social media tools to do more. Utilizing automated marketing to control nurturing programs, auto-replies, and more, turn leads and prospects into long-term clients. You can keep consumers and increase your repeat business with effective newsletters, unique promos, and more.

7.3 Total Score
ActiveDEMAND review score

Solution for winners

7.8Expert Score
Value for money
Ease of use
Features and integrations
Customer support
6.8User's score
Value for money
Ease of use
Features and integrations
Customer support
  • Straightforward system
  • Easy to add new customers
  • Nice reporting processes
  • Requires higher-level marketing skills
  • Takes too long to begin a campaign
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Lisa Thompson

Lisa Thompson

Lisa Thompson is a digital marketing and call tracking expert with over ten years of experience in the industry. She excels at identifying and leveraging marketing opportunities to generate leads, sales, and revenue. Lisa has worked with multiple companies in various industries and is passionate about helping businesses reach their digital marketing goals. She desires to help her clients improve and recalibrate their digital marketing strategies while optimizing their call tracking systems.

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  1. 3.5
    Value for money
    Ease of use
    Features and integrations
    Customer support

    It’s extremely flexible, but it takes some time to learn the system and get used to it. It won’t happen over a night.

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