CallTrackingMetrics (CTM) is a digital marketing platform providing marketers with unique personalized information to enhance customer experience. Founded in 2021, CTM is one of the pioneers in the call tracking software niche, successfully serving more than 100,000 users. Companies like The Washington Post, Verizon Connect, and ServiceMaster entrust their businesses to CTM.
CallTrackingMetrics forecasts the best solutions for businesses, agencies, and contact centers using call tracking intelligence. Teaming up with CTM allows customers to track and manage calls, deeply analyze obtained statistics, and automate work processes.
CTM services fully satisfy the needs of small-sized companies. Most of its clients (80%) are companies with less than 50 workers. Around 19% of them represent the hospital & health care industry, with the majority (90%) located in North America.
When picking a call tracking service, price is never the last criterion to consider. If it’s a small or a middle-sized business, where a realistic budget must be in place, the price very often comes as one of the top critical measures.
Comparing some of the top call tracking providers shows that CTM is an absolute winner in at least two out of five categories. It has the lowest monthly plan rates with a discount for an annual pre-paid option. It also charges only $1.50 per new phone number.
In the 21st century, people are trying to digitize everything. Every online consumer has already gotten accustomed to checking reviews before deciding on a product and perhaps even leaving a personal testimonial after a purchase. That is why providing real quality is so important. CTM delivers the services that have gained the trust of many.
One of the most outstanding features of CTM software is tracking not only phone calls but also any kind of communication with customers. The system records texts, chats, form submissions, and calls through multi-channel attribution, assigns a personal tracking number to each customer, and links it to the marketing campaign. Thus, one can alter or completely exclude the campaigns that have proven to be ineffective and focus on those that generate conversions.
- 2-Way Messaging
- Agent Interface
- Alerts / Escalation
- Automated Routing
- Automatic Call Distribution
- Automatic Transcription
- Call Center Management
- Call Logging
- Call Monitoring
- Call Recording
- Call Routing
- Call Scheduling
- Call Scripting
By implementing Call Automation, CTM enables marketing, sales, and support teams to develop new campaigns and improve old ones, taking daily manual tasks off their hands. They can interact with each other, share customer data using a single platform, and develop new strategies to understand customers better.
- Google Analytics
CTM integrates with Google Ads and Analytics, HubSpot, Salesforce, and more platforms to detect the most successful campaigns that attract leads. Such data gives marketers valuable guidance on developing further strategic decisions to drive more results.
It is no surprise that the global market is changing faster than ever. There are a handful of reasons for it and even more reasons to believe it will continue that way. The call tracking software industry is no exception in this matter, as it is rapidly transforming and progressing. Technological growth and current challenges have resulted in significant and consistent economic transformation. This is why it’s crucial for businesses to keep up with the modern market trends to stay competitive.
CTM, much like other major players in the field including Invoca and Callrail, has produced impressive results since the beginning of this year.
Undoubtedly, there are quite a few call tracking companies worldwide providing their services to businesses. They offer quality tracking, managing, and optimizing solutions for businesses of different kinds, industries, and sizes. What makes CallTrackingMetrics stand out from the crowd is its attention to detail and many years of experience, which makes CTM an expert in the field.
CallTrackingMetrics has few advantages over its competitors
- Easy to deploy
- Knowledgeable and helpful support team
- Seamless integration (Google Ads and Analytics, HubSpot, and Salesforce)
- Highly customizable
- Difficulties to maintain several websites
- Difficult to navigate due to a big number of options availablel
- Hard to reach customer support outside of US