Founded in the United Kingdom in 2021 by Daniel Reilly and Ian Leadbetter, Ruler Analytics is a software company offering advanced marketing tools. These tools can be leveraged to aid sales and marketing. Its multi-touch marketing attribution software tracks visitor activity at every stage of the buyer’s journey.
Ruler Analytics gives businesses a precise determination of which campaigns and strategies generate the highest ROI and which are worth improving or excluding. Such analysis facilitates better decision making and enables companies to make strategic choices that, in turn, will maximize their lead conversion rates.
Marketing experts worldwide have embraced Ruler Analytics’ technology, which supports a variety of sectors including high-value e-commerce, financial and professional services, travel and hospitality, education, and health and beauty. Ruler Analytics’ API integrates with different tools, platforms, and products to bridge the gap between leads and revenue by uncovering the most informative and valuable data.
Three standard pricing packages are available depending on the buyer’s monthly traffic. The package best suited for small and medium businesses costs £199 monthly for 0-50k visits. For large companies that receive 50-100k monthly visits, a package costs £499. Enterprises with 100k+ monthly visits need to pay £999.
The Advanced package is available for customers with extra demands or needs, and the price is customized. All packages include standard features and integrations, and additional features may be included upon request.
Despite being a relatively small company compared to other sharks of the call tracking industry, Ruler Analytics receives the highest scores from free online review sites. Capterra and GetApp have both validated the company’s success with 5 points, and CrozDesk and G2 both rated it with 4.8 scores. It’s needless to say that based on those scores, Ruler Analytics is thriving.
With tools from RulerAnalytics, every marketing or sales team can track each visitor interaction online and offline. It will help set up and launch marketing campaigns and also monitor and analyze marketing channels including phone calls, in-store visits, emails, etc. Exceptionally personalized and customizable reports are the first step to getting those highly-demanded analytics.
- Call Recording
- Call Routing
- Conversion Tracking
- Caller ID
- IVR / Voice Recognition
- Goal Setting / Tracking
- Call Tracking Metrics
- Campaign Management
- Campaign Analytics
- Keyword Tracking
- Pageview Tracking
- Time on Site Tracking
In most cases, your website and CRM track data separately. However, Ruler Analytics connects the platform to your website so you can use and exchange the data between them. It will give your teams more insights into customer demand and keep sales and marketing teams on the same page by facilitating collaboration.
- Ad Platforms & Analytics
- Live Chat
- Data Tools
- BI Tools
- Integration Tools
- Call Tracking
Google Ads, Facebook, HubSpot, Insightly, Pipedrive, Salesforce, LinkedIn, Amazon SNS, Zapier, and Callrail are just a few platforms Ruler Analytics seamlessly integrates with.
Now it’s time to find out what makes Ruler Analytics unique, why it stands out among other call tracking brands, and what are the growth trends of the company.
Ruler Analytics is proud of its key product features: offline conversion tracking, customer journey mapping, attribution modeling, and opportunity pipeline. It also has a very user-friendly interface and dashboards. Its pricing policies provide flexibility, freeing clients from complex and tiring contracts. More than 680 companies around the world have already recognized its significant advantages and chose Ruler Analytics as their call tracking service provider. Some of these companies include Element Materials Technology, GB Group, Flexera, and Kingdom Services Group.
Based on the charts provided, during the last six months Ruler has shown stability with a slight increase in direct traffic. So it’s fair to project that the following half a year will also be profitable for the company.
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If you are looking for a reliable and professional call tracking provider with affordable pricing plans, Ruler Analytics might be the choice for you. Book a short demo with one of the employees to learn more about the company and its tools. The demo will offer insights into the platform and its work in real-time. Learn more about the benefits the company and its clients get when partnering with Ruler Analytics.
The ultimate time-saver
- Easy to white label
- Intuitive reports
- Easy to implement
- Higher than the average price
- Limits on integrating multiple accounts into one
Ruler Analytics is a solution that may assist you in increasing insight into the many moving aspects of your marketing plan. It offers several industry-leading capabilities in this area, including call monitoring, live chat tracking, and form tracking. I personally, enjoyed using it a lot!
Ruler has access to the analytics that even Google doesn’t have. As an example, I was very surprised with the section “Companies”, it greatly benefited me and my clients.