Twilio.com Call Tracking Review

Twilio is an international communication platform that enables businesses to successfully engage with customers across all digital channels. Founded in 2008 in San Francisco, Twilio has expanded and now has offices in 17 countries.

It has a highly customizable and potent API that simplifies daily tasks for phone companies. Twilio builds a robust communication system, allows businesses to establish strong relations with clients, and helps move clients further down the purchase funnel.

Twilio has gained a lot of popularity in recent years. More than five million software developer accounts worldwide are using Twilio to enhance customer experience. It serves over 200,000 companies, including well-known names like Twitter, Netflix, Spotify, and Airbnb.

1

Twilio.com: Price Score

Find the best price

Twilio has a different pricing model that some find more convenient, transparent, and affordable than its competitors. It uses a Pay‑as‑you‑go method meaning that customers only pay for the services they use.

Top call tracking solutions
Twilio
VS
Callrail
VS
Phonexa
Inbound Call(per minute)
$0.08
VS
$0.05
VS
$0.03
Outbound Call(per minute)
$0.01
VS
$0.05
VS
$0.03
Phone Number(per line)
$1.00
VS
$3.00
VS
$1.50
Voicemail(per minute)
$0.002
VS
$0.003
VS
$0.001
Min price(per month)
$0.01
VS
$45.00
VS
$100.00

What attracts customers the most is that they don’t have to sign contracts and make long-term commitments. Customers are only charged for the volume used, so it’s easy to track spending and stay within budget.

2

Twilio.com: Meta Rating

Check what people say about Twilio

Twilio is highly recommended by leading online platforms reviewing enterprise software. It has earned scores of 4.25 by Trustradius, 4.4 by G2, and 4.6 by Capterra, which says a lot about the quality of the product. Regarding meta rating, Twilio does not disappoint either. Competing with industry leaders such as Callrail, HubSpot, and WhatConverts, Twilio solidifies its position at 3.64 points.

3

Twilio.com: Features and Integrations

Twilio offers a wide range of features that serve the needs of customers from many big industries. Whether it is financial service, retail, hospitality, health care, or real estate, Twilio can find a solution for every kind of business. Startups, nonprofitable organizations, and global enterprises will improve their processes by implementing Twilio solutions.

  • AI and Machine Learning
  • Personalization
  • Omnichannel Engagement
  • Unrivaled Security
  • IOT Experiences
  • Intelligent Chatbots

This unique developer platform has the potential to help businesses with a wide range of issues and objectives. Its programmable messages and voice platform receives, monitors, sends and manages all types of text and calls. Other handy features include email automation template optimization, HTML editing, A/B testing, CTR analytics, and multi-device testing.

  • HubSpot
  • Salesforce
  • Facebook
  • Gmail
  • WordPress
  • Google Analytics
  • Slack
  • Trello

Twilio’s API integrates with more than 2,000 popular apps. It gives businesses the chance to automate their everyday routine tasks and spend more time on what matters most without writing a single line of code.

 
4

Comprehending the cloud software business might be tricky and hard to understand. Since it hasn’t yet been on the market for an extended period of time, some companies and investors are reluctant to start working with Twilio, but the company constantly invents and brings new services and features to life. With such a broad spectrum of components and platforms, Twilio is going strong and looking to further expand its capabilities.

5

Twilio.com: Similar Solutions

7.8
CallRail.com Call Tracking Review

CallRail.com Call Tracking Review

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7.9
Ringba.com Call Tracking Review

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What does a company need to successfully manage call attribution, marketing campaigns, customer service, tracking, and …
7.7
Invoca.com Call Tracking Review

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Developers around the world are using Twilio to improve customer experience. Its API integrations let them unify omnichannel communication platforms that use iOS, SMS, and web push messages. Twilio utilizes unique tools to personalize the experience for every customer. Every team member can pick themes and manage UI elements the way they want. Twilio enables businesses to use clean numbers and white routes for flawless message rollout and seamless communication.

7.8 Total Score
Twilio review score

Very useful services

7.8Expert Score
Value for money
8
Ease of use
8
Features and integrations
9
Customer support
6
7.7User's score
Value for money
8.2
Ease of use
5.6
Features and integrations
8.8
Customer support
8.4
PROS
  • Well-written documentation
  • Charges only for used resources
  • Multiple options for countries outside of USA
CONS
  • No 2-way messaging system
  • Very complex to set up
  • High pricing per SMS
  • Complicated admin interface
  • Technical skills needed for customization
  • Lack of features
Add your review  |  Read reviews and comments

Lisa Thompson

Lisa Thompson

After five years as a copywriter, I have acquired extensive knowledge to share with the public. I continually search the internet for the most effective call tracking solutions.

5 Comments
Show all Most Helpful Highest Rating Lowest Rating Add your review
  1. 3.75
    Value for money
    90
    Ease of use
    50
    Features and integrations
    70
    Customer support
    90

    Twilio is one of the very few, if not the only, providers on my mind that have no fee. You pay for the call volume you process, and the prices are lower than for most other brands that we’ve checked. Twilio is excellent for small businesses, but a little bit too complex to set up and customize. Help needed

    + PROS: Price policy
    - CONS: Hard to set up
    Helpful(2) Unhelpful(0)You have already voted this
  2. 4.25
    Value for money
    80
    Ease of use
    80
    Features and integrations
    90
    Customer support
    90

    Excellent product! The software allows connecting with customers through calls and chats, as well as you can put clients on hold if you are unable to answer at the moment. The dashboard is intuitive, with many useful features.

    + PROS: Useful built-in tools
    - CONS: None that I’m aware of
    Helpful(2) Unhelpful(0)You have already voted this
  3. 3.6
    Value for money
    80
    Ease of use
    40
    Features and integrations
    100
    Customer support
    70

    Excellent speed of SMS delivery and top-notch tools that make call tracking a pleasure and facilitate content delivery.

    + PROS: Advanced tools, decent customization
    - CONS: Complexity of settings
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  4. 3.5
    Value for money
    80
    Ease of use
    30
    Features and integrations
    90
    Customer support
    80

    Top-tier software at a very affordable price. Supports lots of integrations and has every feature you need to customize your marketing campaigns. The setup process is overly complex as there are many settings to wrap your head around, but it’s worth it.

    + PROS: Price-performance
    - CONS: Complexity
    Helpful(2) Unhelpful(0)You have already voted this
  5. 4.25
    Value for money
    80
    Ease of use
    80
    Features and integrations
    90
    Customer support
    90

    It’s a pretty useful service. In my company, Twilio has several applications. However, in my department, Twilio has mostly been used to communicate with members of our target audience directly by text message or via WhatsApp and Telegram.

    Helpful(2) Unhelpful(0)You have already voted this

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