The Best Call Tracking Services Features Comparison
Attracting leads and generating sales via phone calls is the most effective marketing strategy. Call-tracking software integrates different data sources into a cohesive system and provides tracking metrics for call analytics. Whether your company requires only several steps in the sales funnel or more than ten, choosing the right system for call tracking is essential for improving each touchpoint along the customer journey.
But because the digital marketing landscape is changing so quickly and there are so many call-tracking systems available, organizations frequently have a hard time figuring out which platform is ideal for their goals and budget. When you add in things like how well it works with existing CRM systems, how well it can develop with your business, how advanced its AI features are for analyzing conversations, and the many price plans that can have a big effect on long-term ROI, the problem gets even harder. A lot of businesses become confused by marketing promises and technical jargon, which makes it hard to tell which features are critical and which are just extras that could raise prices without adding much value.
The following comparison charts and tables are the results of an in-depth study of all call-tracking software. Packed in a comprehensive format, this data will familiarize you with the products of eight top call-tracking companies and explore their basic and advanced features, integrations, usability, and pricing policies.
Call Tracking Services Rankings
Comprehensive comparison based on features, ratings, and trial options
Brand | Feature Score | G2 Rating | Capterra Rating | Trial Period |
---|---|---|---|---|
| 94% | 4.6 (1435 reviews) | 4.5 (166 reviews) | 14 days |
| 87% | 4.9 (103 reviews) | 5.0 (51 reviews) | No |
| 85% | 4.5 (685 reviews) | 4.6 (126 reviews) | No |
| 77% | 4.9 (168 reviews) | 4.9 (50 reviews) | 14 days |
| 77% | 4.5 (907 reviews) | 4.8 (18 reviews) | 30 days |
| 77% | 4.4 (10777 reviews) | 4.5 (4053 reviews) | 14 days |
| 76% | 4.2 (465 reviews) | 4.5 (430 reviews) | Yes |
| 75% | 4.7 (25 reviews) | 4.8 (13 reviews) | Yes |
COMPARATIVE OVERVIEW
*Information is subject to change
Call Tracking Software in Detail
1. CALLRAIL
Pricing: from 40$ per month
Feature Score: 94%
Capterra Rating: 4.5/5 (165 reviews)
G2 Rating: 4.6/5 (1377 reviews)
Pros:
+ Many different awards earned
+ Different types of reports
+ Many integrations
+ Effectiveness for small and medium businesses
Cons:
– Lack of assistance after initial setup
– Limited integration with Google Adwords
– Some services are not cost-effective
– More useful for Call Centers than for agencies
Description: CallRail deservedly holds ground as a leading call-tracking company supporting businesses in the USA, Canada, the UK, and Australia. Its call analytics and tracking services may suit a wide range of companies thanks to clear pricing policies, 14-day trials, and discounts on annual plans.
2. PHONEXA
Pricing: from 100$ per month
Feature Score: 87%
Capterra Rating: 5/5 (50 reviews)
G2 Rating: 4.9/5 (96 reviews)
Pros:
+ Custom prices for big clients
+ Industry pioneer with a long history
+ Feature-rich
+ Many tutorials and helpful support
Cons:
– No trial available
– Setup fee
Description: The all-in-one platform offers a range of different products for marketing automation and lead tracking. The abundance of features might be slightly challenging to grasp initially, but it is minified by quality onboarding and a friendly support team. A key factor defining Phonexa’s high-level services is its assurance to implement every custom feature a client may require. Best suited for larger firms.
3. CALLTRACKINGMETRICS
Pricing: from 30$ per month
Feature Score: 77%
Capterra Rating: 4.8/5 (51 reviews)
G2 Rating: 4.9/5 (152 reviews)
Pros:
+ Easy to use
+ Excellent client support
+ Long list of integrations and use cases
Cons:
– Lack of useful labels
– Limited functionalities for agencies
– Lacks support of management via Linux
– No mobile apps
Description: CallTrackingMetrics is an excellent choice for businesses looking for a call-tracking platform. It slightly lags behind the niche leader but keeps everyone on their toes by constantly fueling competitive spirit. It offers a wealth of capabilities, and ease of use is top-notch. A prime pick for agencies, its list of drawbacks is quite short, comprising minor requests for specific features (not necessary for everyone) and subjective matters of taste and appearance.
4. WHATCONVERTS
Pricing: from 30$ per month
Feature Score: 77%
Capterra Rating: 4.8/5 (51 reviews)
G2 Rating: 4.9/5 (152 reviews)
Pros:
+ Easy to use
+ Excellent client support
+ Long list of integrations and use cases
Cons:
– Lack of useful labels
– Limited functionalities for agencies
– Lacks support of management via Linux
– No mobile apps
Description: WhatConverts is a straightforward, effective call-tracking platform with a user-friendly design and detailed features for various industries alongside a broad range of integrations. Its transparent pricing includes multiple packages fitting different budgets. The support team, including a hands-on co-founder, actively explains product functionalities, a rarity. However, it lacks some data management features and, despite being positioned as an all-in-one solution, offers fewer services than expected. Still, its capabilities might meet your specific needs.
5. INVOCA
Pricing: hidden information
Feature Score: 77%
Capterra Rating: 4.8/5 (18 reviews)
G2 Rating: 4.5/5 (899 reviews)
Pros:
+ Excellent onboarding streamlining the learning process
+ A trusted brand with a lengthy history
+ Powerful AI features
Cons:
– Not the best choice for small businesses
– No functionality for simplifying the management of multiple campaigns
– Lacks the ability to manage call-tracking via mobile device
Description: The primary goal of using this service is a powerful AI that genuinely helps optimize the sales process, improving performance and cost-efficiency. The effectiveness of the service is confirmed by well-known brands within the USA working in various niches. The collaborations with big-name companies indicate Invoca’s capability to serve large-scale enterprises and provide complex services. However, it’s the only company among the major players in the call-tracking industry that practices marketing with hidden pricing.
6. HUBSPOT
Pricing: from 20$ per month
Feature Score: 77%
Capterra Rating: 4.5/5 (4030 reviews)
G2 Rating: 4.4/5 (10685 reviews)
Pros:
+ Optimal choice for HubSpot CRM users
+ Popular and credible brand
+ Supportive blog and helpful community
Cons:
– Limited native call-tracking features
– A/B testing reserved only for premium plans
– Time-consuming setup
Description: Solutions specialized in call tracking have emerged recently. Hubspot was originally designed as a comprehensive marketing platform with call-tracking services added afterward. To unlock the full potential of this feature, third-party integrations are necessary, and the learning curve to master all configurations is quite steep. Still, we recommend Hubspot for call tracking if you’re already using their services.
7. TWILIO
Pricing: from 35$ per month
Feature Score: 76%
Capterra Rating: 4.4/5 (426 reviews)
G2 Rating: 4.2/5 (459 reviews)
Pros:
+ Interesting for tech-savvy users
+ Advanced features for automation
+ Powerful AI integration
Cons:
– Complex setting up, even with support
– Lacks mobile management capabilities
– Not suitable for agencies
Description: Twilio is a complex platform, mainly catering to developers, making it challenging for non-technical users. Its extensive functionalities and powerful AI are highlights, yet its call-tracking capabilities are notably limited. Leveraging its full potential requires integrations, extensive documentation, and coding, which can be time-consuming. It is best suited for organizations with technical expertise.
8. NIMBATA
Pricing: from 39$ per month
Feature Score: 75%
Capterra Rating: 4.7/5 (25 reviews)
G2 Rating: 4.8/5 (13 reviews)
Pros:
+ Covers a variety of business niches
+ Straightforward to set up
+ Good customer support
Cons:
– No video tutorials
– There are some unavailable features essential for large companies
– Lacks support for management via Linux
– No mobile apps
Description: Nimbata is a simple solution with basic features for tracking calls. Because its capabilities are well-described on the official website and are available during the trial period, it’s easy for the companies to decide whether Nimbata is the right fit for their requirements. The international coverage offered by Nimbata makes it appealing for businesses with global reach, while flexible pricing policies and annual discounts make it an attractive choice for smaller enterprises. Unfortunately, the platform may not satisfy the companies with more sophisticated needs.
Our Methodology
We use independent online data provided by free vendors that assist consumers with business deals that best fit their company strategy. We deliver data directly to our customers so they can find software solutions suited to their needs.
VALUE FOR MONEY
We check different call tracking fees from several trusted online sources and ensure they are trustworthy. Then, we compare all the outcomes to determine the final result. By doing so, we pinpoint a realistic price-to-value score.
META RATING
We accurately examine reviews of online users from different sources, aggregate them, and build an average score.
EASE OF USE
We accurately examine reviews of online users from different sources, aggregate them, and build an average score.
FEATURES AND INTEGRATIONS
We check the company’s features, primary purposes, and benefits before listing them and highlighting the most specific and extraordinary attributes. The same process is used when listing and detailing integrations.
CUSTOMER SUPPORT
We check as many customer reviews as possible. Additionally, we also check the quality of customer support and provide our own feedback.
MARKET SHARE AND GROWTH TRENDS
We believe sustainable brand volume and direct traffic growth are the main factors to consider before choosing a call tracking provider.
How to Choose the Right Call Tracking Software by Comparing Them
How to Choose the Right Call Tracking Software
A comprehensive guide to help you navigate the selection process and find the perfect call tracking solution for your business needs.
🎯 Important Features to Look For
The value of call tracking software for your sales and marketing depends on how well it works. Some platforms offer additional tools to help you get more conversions and improve the client experience, even though fundamental services like call monitoring and number tracking are included.
📞 Core Call Tracking
Each marketing campaign gets its own phone number, and you can see who called, where they were, and when they called.
🤖 Interactive Voice Response (IVR)
An automated system that helps customers find the right department or representative, making the customer experience better and increasing call capacity.
🎯 Call Distribution
Smart routing that links callers to the best agents depending on the information and areas of expertise they have.
🎥 Call Recording and Analysis
Recordings of all calls with the ability to analyze them to see how well agents are doing and how they engage with customers.
📊 Marketing Attribution
Keep track of which ads, web pages, and marketing channels get calls, including SEO settings and keyword triggers.
📈 Advanced Analytics
In-depth reports on the success rates of calls, conversion analytics, and ROI measurement for all marketing efforts.
💰 Pricing Models
It’s quite important to know how the fee structure works, especially since call tracking software can have several ways of charging. Some versions may be cheaper than others, depending on how big your business is and how many calls you get.
⏱️ Per-Minute Pricing
The cost is dependant on how long the call lasts. This is great for organizations that get calls at different times.
🔢 Per-Number Pricing
Each tracking number has a set cost, which is great for firms who are running more than one campaign at the same time.
💎 Flat-Rate Subscription
A set monthly or yearly charge that lets you make as many calls as you like. This is excellent for firms that get a lot of calls.
📊 Tiered Plans
You can build your business by choosing different feature levels at different prices.
💡 Important Note
Be careful to mention extra costs, including extra fees for premium services, international calls, or going over the provided minutes.
🚀 Ease of Use
How easy it is to use has a direct effect on how quickly your team can start using the call monitoring system and getting results. A complicated interface could make your marketing efforts less effective, while an easy-to-use one will make sure everything runs smoothly.
- Dashboard Interface: Should be simple and straightforward to use, giving clear information without needing a lot of training.
- Mobile Access: Choose systems that work well on mobile devices so your staff can keep an eye on calls and get data while they’re on the go.
- Integration Options: Can link to your current CRM, marketing automation tools, and analytics systems.
- Easy Setup: Quick setup that doesn’t need a lot of technical know-how or a long onboarding procedure.
🔒 Security Measures
When dealing with consumer phone data and sensitive corporate information, security is very important. Check for these important security features:
- 🔐 Call Encryption: Keeps recorded calls and data safe while they are being stored and sent.
- 👥 Access Controls: Permissions based on roles that limit who can see certain call data and recordings.
- 📋 Compliance Standards: Make that the platform follows rules like GDPR, CCPA, or industry-specific rules like HIPAA for healthcare.
- 🛡️ Data Protection: Safe data centers, regular backups, and plans for recovering from disasters.
🏢 Industry-Specific Features
Not every piece of call tracking software is made for the same kind of business. Pick a solution that has features that fit the needs of your industry:
- 🏠 Real Estate: Scoring leads, tracking properties, and working with MLS systems and real estate CRMs.
- 🛡️ Insurance: Routing based on the policy, capabilities for keeping track of compliance, and interface with insurance administration systems.
- 🏥 Healthcare: HIPAA-compliant recording, keeping patient information private, and working with practice management software.
- 🛒 E-commerce: Tools for tracking orders, calling customers who leave their carts empty, and figuring out where sales came from.
- ⚖️ Legal Services: Managing private communications, integrating billing, and organizing calls for individual cases.
🤝 Customer Support & Onboarding
Reliable customer service is very important, especially when you are using call tracking for more than one campaign. Good assistance makes sure that problems are fixed swiftly without getting in the way of your promotion.
- 🕐 24/7 Technical Support: Available 24/7, which is very crucial for enterprises that work in more than one time zone.
- 👨💼 Dedicated Account Manager: Some companies give you a specific person to help you set up, optimize, and get continuous assistance.
- 🎓 Training & Implementation: Best onboarding makes sure that your staff can use all of the monitoring features to their best potential and get the most out of their investment.
- 📚 Knowledge Base: Lots of material and self-service tools to help you solve problems quickly.
⭐ Reviews & Reputation
Always check the evaluations and advice of experts before choosing a call tracking service. G2, TrustRadius, and Capterra are examples of platforms that can give you real-world information about how a solution works.
What to Look For:
✅ Positive User Feedback: For things that are most important to your organization, like accuracy, ease of use, and customer service quality, look for platforms that get a lot of good reviews.
⚠️ Common Problems: Pay attention to feedback that comes up more than once about things like call quality, data correctness, or billing concerns.
🏆 Industry Recognition: Awards and certificates from groups in marketing and technology.
✨ Best Practices
Once you’ve picked the finest call tracking service, following these recommended practices will help you get the most out of your money:
- 📋 Campaign Organization: Make it easy to analyze and report on tracking data and campaigns by giving them distinct names.
- 📊 Regular Monitoring: Look at call data and metrics on a regular basis to find patterns and ways to improve.
- 🎯 Agent Training: Make sure your staff knows how to handle tracked calls and make the most of every chance to convert.
- 🔗 Integration Optimization: Use all of the integrations with your CRM and marketing platforms to get a complete view of the client journey.
🎯 Benefits for Your Business
📈 Better Marketing ROI
Find out which marketing bring in the most valuable calls and then spend money on those initiatives.
😊 Better Customer Experience
Quickly send callers to the proper agents and give them personalized care depending on their journey.
🚀 More Conversions
Use real call data and successful interaction patterns to make your sales process better.
💰 Better Budget Allocation
Use real call results and conversion rates to make smart decisions about how much to spend on marketing.
❓ Key Questions to Ask
Important questions to ask when comparing call tracking software:
How much integration does your business need?
Find out if you need to connect your CRM, marketing automation platforms, or analytics tools without any problems.
How many campaigns and phone numbers do you need to keep track of?
Think about your present marketing efforts and your goals for development in the future to make sure the platform can grow with you.
How many calls do you expect to get, and how will that number change?
Knowing how many calls you get helps you pick the proper pricing model and make sure you have enough capacity.
Do you need advanced features like call recording or IVR?
Think about if basic tracking is enough or if you require full call management features.
What reporting and analysis tools do you need?
Think about what measurements and information your team needs to make smart choices about marketing and sales.
How quickly do you need it to work, and what kind of help do you need?
Look at your schedule and your team’s technical skills to figure out how much help you need.
What rules does the software have to follow?
Make sure the platform can manage any rules or data protection needs that are special to your organization.
🚀 Ready to Choose Your Call Tracking Software?
Use this comprehensive guide to evaluate your options and select the call tracking solution that will drive the best results for your business.