Best Call Tracking software 2022, more than 100 reviewed
Find Top call tracking services for your needs
August 2022
Find Call tracking software is a tough challenge. Because the market is flooded with various call tracking solutions, it is critical and difficult to select the best one for your company. Call-tracking.org collects and analyzes over 100 call tracking solutions. We investigate almost every possible call tracking solution available on the internet. We only use objective third-party data to help you determine what you truly require. You can find our methodology here.
Phonexa.com
+ Ease of use: 8/10
+ Features and integrations: 9/10
+ Customer support: 9/10
+ Free trial: Yes
Callrail.com
+ Ease of use: 9/10
+ Features and integrations: 7/10
+ Customer support: 7.5/10
+ Free trial: Yes
Invoca.com
+ Ease of use: 8/10
+ Features and integrations: 7/10
+ Customer support: 7.5/10
+ Free trial: Yes
CallTrackingMetrics.com
+ Ease of use: 8.5/10
+ Features and integrations: 7.5/10
+ Customer support: 9/10
+ Free trial: Yes
Ringba.com
+ Ease of use: 8/10
+ Features and integrations: 7/10
+ Customer support: 8/10
+ Free trial: Yes
Review for each item and
More details
- Value for money: 10/10
- Starting price: $100.00 per month
- Free version: Not Available
- Free trial: Available
Phonexa is an all-in-one solution for tracking, distributing, and analyzing inbound and outbound calls to enhance marketing campaigns, customize the customer journey, and ultimately close more sales over the phone. One of the pioneers and leaders of the industry, Phonexa has drawn hundreds of thousands of customers to hundreds of businesses across the globe.
More quality call leads and unlimited scaling become possible with Phonexa’s cutting-edge technologies – Call Logic, LMS Sync, Cloud PBX, Lynx, and E-Delivery, all working to allow marketers to track, analyze, and adjust their efforts across the board. Equally beneficial for small and big-scale companies, Phonexa makes call processing an art and a pleasure for any marketer.
With tons of data collected even before the call is started, it is easier to satisfy the caller – whether it is mere consulting or selling a product – leading to a much more effective marketing strategy and long-standing success.
- Value for money: 9/10
- Starting price: $45.00 per month
- Free version: Not Available
- Free trial: Available
Callrail is the kind of marketing solution businesses eager to use to boost customer relations and increase ROI. The history of Callrail starts back in 2005 as a small online directory founded by Andry Powell. Since then, the company has changed massively and proven its passion and professionalism in the field of call tracking.
Now Callrail is serving more than 200,000 small and medium-sized companies around the globe. Its primary focus is Call Tracking, Lead Center, Form Tracking, and Conversation Intelligence.
Since the beginning, Calltrail has not stopped evolving and improving its services. Apart from earning “best place to work,” it has also been featured on the Inc. 5000 fastest-growing companies and Deloitte Tech Fast 500 lists multiple times. In 2016 G2 Crown listed Callrail as the #1 business in the overall ranking score.
- Value for money: 9/10
- Starting price: $39.00 per month
- Free version: Not Available
- Free trial: Available
CallTrackingMetrics is a digital marketing platform providing marketers with unique customer information to enhance customer experience. Founded in 2021, CallTrackingMetrics tends to be one of the pioneers in the call tracking software niche, successfully serving more than 100,000 users nowadays. Among others, companies like The Washington Post, Verizon Connect, and ServiceMaster entrust their businesses to CTM.
Using call tracking intelligence, CTM anticipates the best solutions for businesses, agencies, and contact centers, focusing on their desired outcomes respectively. Teaming up with CTM offers its customers to track and manage calls, deeply analyze obtained statistics, and use it to automate work processes.
CallTrackingMetrics services will best fit small-sized companies. Companies with less than 50 employees form most of their customers (about 80%). Around 19% represent the hospital & health care industry, and almost 90% are located in North America.
- Value for money: 9/10
- Starting price: $1000 per month
- Free version: Not Available
- Free trial: Available
Invoca is an AI-powered call tracking industry leader that specializes in the field of inbound call marketing and conversational analytics. Its main objective is to make complicated marketing analytics and insights effortless and available for every team member.
For 14 years on the stage, the company has been named the best call tracking platform on G2Crowd multiple times. It has won numerous other highly ranked awards and gained customers’ trust within various industries. Its most notable customers are Samsung, SunTrust, AutoNation, Spectrum, Rogers, and many more.
Invoca is successfully helping marketers across the globe to boost their businesses and revenues by providing a superb service. Its platform integrates with top digital analytics, marketing, and sales programs. It offers some affordable premium packages, 24/7 highly professional support, and a free trial version.
Ringba.com
- Value for money: 7.5/10
- Starting price: $0.00 per month
- Free version: Not Available
- Free trial: Available
What does one need in order to successfully manage call attribution, marketing campaigns, customer service, tracking, and routing at once? The answer is simple, a cloud-based accurate, professional, and responsible call tracking software. Or, in one word – Ringba. It is a relatively young company founded in 2016 in the European Union with the aim to improve the daily duties of marketing and sales teams across the globe.
The platform is accurately tracking phone calls and organizes them into groups based on its keywords, area codes, and other demographic aspects. The system recognizes the caller’s profile, relying on the details it has already collected on them during the previous call. It can be anything within a range of personal details, habits, and credit scores. Once the caller is recognized, the phone agent sees all the details on the desktop, and therefore, he can improve the call quality and customer experience as a whole.
Twilio.com
- Value for money: 9/10
- Starting price: $0.01 per month
- Free version: Not Available
- Free trial: Available
Twilio is an international communication platform that enables different kinds of businesses to successfully engage with customers across all digital channels. Founded in 2008 in San Francisco, it has since expanded massively and now has offices in 17 countries.
It has a highly customizable and potent API that makes phone companies’ daily tasks less complex. It builds up a robust communication system and gives businesses a chance to establish strong relations with customers and help them move further down the purchase funnel.
Twilio has gained a lot of popularity in the last couple of years. More than nine software developers worldwide are now using Twilio to enhance customer experience. It serves over 200,000 companies, including such global names as Twitter, Netflix, Spotify, and Airbnb.
- Value for money: 8/10
- Starting price: $30.00 per month
- Free version: Not Available
- Free trial: Available
WhatConverts offers a great call tracking system that will best fit agencies and small businesses. Offering cloud-based deployment, WhatConverts is fast and easy to set up and start off right away.
It not only provides call tracking, lead management, or reporting tools, it helps businesses to see the marketing picture as a whole. Saving every lead profile on one single dashboard, WhatConverts makes it easy to navigate or find the necessary information in a blink of an eye.
- Value for money: 7/10
- Starting price: $199.00 per month
- Free version: Not Available
- Free trial: Available
It goes without saying that any goal-oriented marketing company nowadays that wants to improve its customers’ relations needs to use call tracking solutions on an everyday basis. Without concrete and sustainable conversation monitoring, marketers simply would never know what campaigns and strategies drive the most ROI. Working across multiple channels, the amount of data is increasing every day, and it needs to be managed and analyzed. Infinity offers software solutions that will deal with complicated data and make it easy to comprehend.
This cloud-based intelligence platform was formed in 2010 in the United Kingdom and is successfully helping to run business now across 75 countries. Its customers are coming from the marketing, technology, finance, manufacturing, and banking industries. Infinity is there to overcome your challenges, whether you are a small, medium-sized, or enterprise type of company.
HubSpot.com
- Value for money: 8/10
- Starting price: $23.00 per month
- Free version: Not Available
- Free trial: Available
Anyone who has ever shown any interest in digital marketing has heard about HubSpot. It’s extremely popular with its blogs and educational courses and has proven to be very efficient. HubSpot is so many things that it’s hard to say what it’s not.
HubSpot is a global developer and marketer of software products with a focus on inbound marketing, sales, and customer services. It was founded in 2005 as a basic tool for businesses to conduct inbound marketing campaigns. Today HubSpot offers dozens of other digital tools, starting from website hosting, email marketing, social media posting, and much more. It’s definitely a must-have solution for every sales team.
What Is Call Tracking
Whether you sell real estate, provide insurance services, or consult your clients over the phone, you must be clamoring for software that can help you analyze your callers and close more sales. Well, call tracking does this and more.
Call tracking is all the rage today, but what does it actually do? Almost everyone has heard about call tracking, but very few marketers can use its potential to the fullest.
So let’s get to the basics of call tracking and explain its major components.
Call Tracking 101: Data to Collect
Regardless of the type of call tracking software in question, it does exactly the same: it collects information about the caller, allowing you to enhance the customer journey and close more sales. The whole process typically involves using a unique phone number for each of your marketing campaigns. This allows you to set marketing numbers apart from regular numbers so you can easily track the performance of your marketing channels.
It goes without saying that the tracked data varies depending on the software being used. The more advanced the software is, the more data you can track at a higher degree of accuracy. However, almost any call tracking provider will allow you to track:
- Main parameters of the call: the caller’s number, demographics, age, gender, location, timestamp of the call, whether it was the first call from this particular customer, and whether the call was a success.
- Main parameters of your marketing campaigns: the advertisement, webpage, and marketing channel that generated the call, as well as SEO parameters (for example, what keywords triggered the customer), and the interests of the caller.
This is just the tip of the iceberg, though. More often than not, call tracking software is an all-encompassing system that includes:
- Interactive Voice Response software (IVR)
- Call distribution
- Call recording
Let’s dissect these components one by one.
Processing Calls Automatically with an IVR
For you, a call is an opportunity to convert your lead and eventually make them your brand advocate. For the caller, though, it’s all about customer experience, or in other words, getting answers to their questions or requests as fast as possible and with as little friction as possible.
And while you may think human touch is the best you can do, in fact, most customers prefer researching the topic itself before speaking to a live agent. IVR systems can facilitate this research and move your customers down the sales funnel even before your agents pick up the phone.
In a nutshell, an IVR system asks questions with a few answers to pick from, allowing customers to get to the most relevant agent – or even solve the request altogether independently – who will have processed all the information about the caller (and may already have all the answers) even before the call is started.
IVR systems improve customer experience, boost call capacity, create a unique voice for your brand, and protect you against fraud, blocking duplicated leads and fraudulent calls. Even the simplest IVR software will help you process customer requests. The more callers you have, the more you need an IVR system.
Distributing Calls
An IVR is a helpful solution, but most clients will end up speaking to a live agent nevertheless, which means they have to be distributed in the best way possible. As you might have guessed, call distribution usually comes along with an IVR, and is as simple as can be: based on the collected information, the caller is redirected in real-time to the most knowledgeable agent (for example, if the customer is interested in car insurance, then it would connect the caller to a knowledgeable auto insurance agent).
Call distribution accelerates the calling process, directs callers to the best agent, improves the call flow, and personalizes the user experience. On top of that, it fosters loyalty to your brand, improves brand awareness, and contributes to an increase in ROI.
Recording Calls
There are a few cases when call recording — another crucial component of call tracking software — can save your day, such as when:
- All your live agents are busy at the time of the call
- The caller tries to reach you on holidays or non-working hours (if you don’t accept calls round-the-clock)
- Your agents can’t solve the caller’s request immediately and have to make a follow-up call
For all these cases – and to further improve the customer journey – you need call recording. Its value is tremendous. You can analyze every word said and emotion emanated by your clients!
But also, call recording will help your agents do a better job by analyzing their interaction with clients and keeping their promises (remember the follow-up call example). All this put together will draw more customers and more revenue.
Call Tracking to Elevate Your Business
What call tracking does best is estimating the effectiveness of your interaction with clients in every step of the customer journey. From seeing your banner and up until the product is ordered, every customer leaves countless interaction traces that can’t be ignored.
Improved budget allocation, effective communication, tactics employed by sales agents, fraud deterrence, and a boost in ROI – all this is possible with call tracking, the number one tool in the toolkit of a modern marketer.
How to Choose the Best Call Tracking Software?
At the end of the day, it all boils down to choosing the best call tracking software from dozens, if not hundreds, of solutions. And while the task may seem too complex for an aspiring marketer, you’ll be able to overcome this challenge with our help.
We’ve collected the most advanced call tracking providers for you. Browse the website, research the brands you’re interested in, and make an informed decision. And, of course, don’t hesitate to ask for help when you’re at a crossroads.
How we score services
Our Methodology
Our methodology
We use independent online data provided by free vendors that assist consumers with business deals that best fit their company strategy. We deliver data directly to our customers so they can find software solutions suited to their needs.
Value for money: We check different call tracking fees from several trusted online sources and ensure they are trustworthy. Then, we compare all the outcomes to determine the final result. By doing so, we pinpoint a realistic price-to-value score.
Meta rating: We accurately examine reviews of online users from different sources, aggregate them, and build an average score.
Ease of use: We manually check all site functionality to provide the most accurate information. Afterward, we compare UI solutions with competitors and give our opinions.
Customer support: We check as many customer reviews as possible. Additionally, we also check the quality of customer support and provide our own feedback.
Features and integrations: We check the company’s features, primary purposes, and benefits before listing them and highlighting the most specific and extraordinary attributes. The same process is used when listing and detailing integrations.
Market share and growth trends: We believe the sustainable brand volume and direct traffic growth are the main factors to consider before choosing a call tracking provider.
