Twilio Review

Independent platforms

Twilio Reviews

Independent review platforms reveal a mix of praise and criticism. Before choosing a proven SaaS solution, see how twilio.com truly measures up in the eyes of real users.

Review PlatformRatingReview Count
Capterra⭐ 4.4490
G2⭐ 4.2482
Gartner⭐ 4.3155
GetApp⭐ 4.4490
Glassdoor⭐ 3.81892
GoodFirms⭐ 41
Software Advice⭐ 4.4490
Trustpilot⭐ 1.1685
TrustRadius (out of 5)⭐ 3.9226
Weighted Average Rating3.7

Twilio Social Media

Twilio Traffic & Engagement

Curious how users actually find and interact with Twilio? The table below breaks down traffic sources, user engagement, and key site metrics to reveal how twilio.com attracts and retains its audience.

Monthly VisitsPage Per VisitTime On SiteBounce RateDirect TrafficSearch TrafficPaid Referral TrafficReferral TrafficMail TrafficSocial Traffic
4,138,92884560.3652.66%35.19%0.32%11.17%0.08%0.57%

Supported Integrations

Twilio seamlessly connects with popular platforms like Slack, Salesforce, and Zendesk, ensuring your Call Management system works effortlessly with your existing sales and marketing tools.

  • Salesforce
  • Zendesk
  • Slack
  • HubSpot
  • WhatsApp Business API
  • Facebook Messenger
  • Google Sheets
  • Pipedrive
  • Typeform
  • Mailchimp

Twilio Call Management Service Review

3.9Expert Score
Average Performer

Call Management Expert Score

Do we recommend Twilio?
Twilio is an Average Performer based on its mixed ratings across independent review platforms of 3.7, which suggests there is room for growth in both its features and customer satisfaction. Businesses seeking added functionalities or seamless integrations may need to consider alternatives. While it provides basic call management features, Twilio lacks the innovation, scalability, and reliability to compete with top-rated businesses.

Feature Highlights: What Stands Out and What’s Missing

Before we dive into the feature breakdown, let’s take a closer look at what Twilio actually delivers.

Call Management FeatureAvailability
Voice Recognitionyes
Vanity Numbers
Toll-Free Numbersyes
Real-Time Reportingyes
Professional Recordings
Interactive Voice Response (IVR)yes
Call Recordingyes
Call Analyticsyes
Call Trackingyes
Call Filtrationyes
Automatic Call Distribution (ACD)yes

Now that you’ve seen the feature list, let’s break down how each capability impacts real-world Call Management.

Voice Recognition

Twilio’s Speech Recognition API lets organizations add powerful speech recognition to their products and services. This includes real-time transcription, voice search, and interactive voice response (IVR) features that make the user experience smooth and easy.

Toll-Free Numbers

Twilio provides consumers with access to toll-free lines in the US and worldwide. This means that customers can call companies for free, making it much easier for people to get in touch with businesses and increasing customer satisfaction worldwide.

Real-Time Reporting

Twilio’s Voice Insights and Workload Reporting provide organizations with detailed, real-time information about call quality and agent activity. This lets them quickly fix problems and improve the operation of their contact centers.

Interactive Voice Response (IVR)

Twilio’s current IVR solutions, built using Studio’s visual editor, enable customers to use AI to assist themselves and route calls more efficiently, reducing the need for agents and enhancing the overall customer experience.

Call Recording

Twilio lets you record all of your PSTN, WebRTC, and SIP Trunking conversations in full. You can record in two channels, store the recordings securely, and retrieve them easily using the Console or API for compliance and analysis.

Call Analytics

With Twilio Voice Insights, businesses gain deep, data-driven understanding of call performance, including critical metrics like jitter and latency, enabling proactive troubleshooting and informed decisions to enhance call quality and user experience.

Call Tracking

Call tracking from Twilio makes it easy for organizations to track outbound programmable voice calls in real time. They can see the status of calls (queued, ringing, in process, finished) and use that information to create comprehensive analytics on call performance.

Call Filtration

Twilio has ways to filter calls, such as using Add-ons from its Marketplace to restrict spam calls based on reputation ratings. This significantly improves call quality and reduces annoying interruptions.

Automatic Call Distribution (ACD)

Twilio’s TaskRouter, which is used in Twilio Flex, is a sophisticated Automatic Call Distributor (ACD) that automatically sends incoming calls and other tasks to the best agents based on their skills and the importance of the assignment. This makes things go more smoothly and makes customers happier.


Average Performer in Call Management: While it provides basic call management features, Twilio lacks the innovation, scalability, and reliability to compete with top-rated businesses.

Twilio Call Tracking Review

Twilio, a leader in global communications, enables businesses to connect with customers across various digital platforms. With offices in 17 countries and clients like BMW, Sprint, and McDonald’s, Twilio offers a robust API that simplifies daily operations for telecom companies. It supports customer growth and enhances relationships.

Twilio has grown popular recently, with over 5 million developers and around 200,000 companies using their services to improve customer interactions and overall communication strategies.

1. Twilio: Overview

Expert Score: 60 out of 79

Short Description: Twilio is a sophisticated platform primarily designed for developers, which can be daunting for non-technical users. Its advanced functionalities and robust AI are standout features, but its call-tracking capabilities are somewhat restricted. To fully utilize its capabilities, integrations, thorough documentation, and coding are necessary, which may be demanding. It is ideally suited for organizations that possess technical know-how.

Customer Experience and Ratings: Twilio enjoys strong customer ratings, earning a 4.5 from over 444 reviews on Capterra and a 4.2 out of 467 reviews on G2. Users appreciate its automation capabilities and flexible pay-as-you-go payment model. However, some have noted challenges in accessing technical support and the platform’s less user-friendly interface.

Pricing: Contrary to other VOIP providers, Twilio uses the Pay-as-you-go pricing model. This allows clients to only pay for services they use, which might be more convenient, transparent, and affordable in the long run.

Top call tracking solutionTwilioCallRailPhonexa
Inbound Call
(per minute)
$0.08$0.05$0.035-0.05
Outbound Call
(per minute)
$0.01$0.05$0.02-$0.05
Phone Number
(per line)
$1.00$3.00$1.50
Voicemail
(per minute)
$0.002$0.003$0.001
Min price
(per month)
$0.00$45.00$100.00

2. Twilio: Features and Integrations

Twilio offers a broad array of features tailored specifically for various industries, including finance, retail, hospitality, and healthcare. Each sector can find a Twilio package that fits its unique needs.

This innovative developer platform has immense potential. It allows for programming messages and calls to be received, monitored, and responded to via voice. Other notable features include email automation template optimization, HTML editing, A/B testing, click-through rate analytics, and multi-device testing.

AI and Machine Learning
Personalization
Omnichannel Engagement
Unrivaled Security
IOT Experiences
Intelligent Chatbots

3. Twilio: Comparison to the Call Tracking Market Leaders

Although Twilio has certain limitations, such as lacking keyword-level attribution and automated tagging, it remains one of the most popular call-tracking solutions. The table below details both basic and advanced features, illustrating how each call-tracking capability is handled by Twilio compared to the two leading call-tracking providers.

4. Twilio.com: Pros and Cons

Pros

Ideal for tech-savvy users
Advanced automation features
Robust AI integration
Non-trivial pricing models

Cons

Complex setup and support issues frequently mentioned by users
Limited mobile management capabilities

How can my App receive calls?

You must configure your push certificate in the Console in order to receive incoming calls, and your app must register for incoming calls using voice. register(…). Through FCM, Twilio will deliver a high-priority push notification to you (Firebase Cloud Messaging Service). For an example of how it is done, see our quickstart implementation. Google discontinued GCM (Google Cloud Messaging Service) on April 10, 2018. If you are currently utilizing GCM, switch to FCM as soon as possible. At this moment, GCM concerns are not supported.

Can the App receive incoming VoIP calls while it’s not running or in the background?

Yes! See How do I register my app to accept calls so that I may answer them? Once the app is registered, it will continue to receive push alerts for incoming calls even while it is closed or in the background.

What’s the difference between an Access Token and a Device Token?

To use Twilio’s services, you need an Access Token. A token known as a device token identifies the device that will be receiving a push notification.
Dmytro Kovtoniuk

Dmytro Kovtoniuk

Dmytro Kovtoniuk is an SEO and automation specialist at call-tracking.org.

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