CallRail Call Tracking Review

CallRail offers a highly sought-after service by businesses for its ability to enhance lead generation and improve customer retention. Founded by Andy Powell in 2005, CallRail began as a modest online directory and has evolved significantly over the years. Recognized as one of the “best places to work,” it has been featured in Inc. magazine. Notably, CallRail has appeared five times on the G2 Crown list, including being ranked as the number one business in their overall score in 2016.

1.CallRail: Overview

Expert Score: 74 out of 79

Short Description: CallRail justifiably maintains its status as a top call-tracking company serving businesses in the USA, Canada, the UK, and Australia. Its call analytics and tracking solutions are ideal for various companies, offering transparent pricing, 14-day trials, and discounts for annual subscriptions.

Customer Experience and Ratings: As a veteran in the call-tracking industry, CallRail boasts the most user reviews among competitors on review platforms. With an average G2 score of 4.6 based on nearly 1,500 reviews, and a Capterra score of 4.5, users are generally satisfied with the company’s offerings. The only common concern noted is that some feature controls are not intuitive enough.

Pricing: CallRail offers four distinct call tracking plans to meet diverse business needs, starting at $50 per month. Each plan includes different product combinations; the most basic plan is limited to use with only five local numbers. More advanced features and unlimited number access begin with the $100 per month plan.

Top call tracking solutionCallTrackingMetricsCallRailPhonexa
Inbound Call
(per minute)
$0.27$0.05$0.035-0.05
Outbound Call
(per minute)
$0.29$0.05$0.02-$0.05
Phone Number
(per line)
$1.50$3.00$1.50
Voicemail
(per minute)
$0.002$0.003$0.001
Min price
(per month)
$39.00$45.00$100.00

2.CallRail: Features and Integrations

With a strong focus on call tracking, CallRail attracts customers by providing all essential call-tracking features and more. It leads in nearly every feature, with standout capabilities, including the use of artificial intelligence, automated call scoring, and exceptional reporting customization.

Multichannel Lead Attribution
Visitor Tracking
Call Log
Source Tracking
Multi-Touch Cost Per Lead
Mobile App
Call Recording
Call Notifications
Outbound Call Tracking

3. CallRail: Comparison to the Call Tracking Market Leaders

CallRail has the most advanced call-tracking functionalities among all companies examined by CallTracking.Reviews team. The table below provides a list of basic and advanced features, along with explanations of how each call-tracking feature is addressed by Phonexa and its two closest competitors.

features Phonexa
ATTRIBUTION
OFFLINE CALL TRACKINGcallrail offline tracking basic optionphonexa offline call tracking determines marketing campaign effectivenessoffline call tracking on ctm
Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies
Score3 out of 33 out of 33 out of 3
ONLINE CALL TRACKINGcallrail online call trackingphonexa online call trackingcalltrackingmetrics online call tracking
Essential feature for call-tracking platforms to tracks and analyzes online calls
Score3 out of 33 out of 33 out of 3
DYNAMIC NUMBER INSERTIONcallrail dynamic number insertion call trackingphonexa dni call trackingctm dni feature
Changing how phone numbers are displayed on a website based on the visitor\’s source, allowing precise call distribution and marketing strategy analisys
Score3 out of 33 out of 33 out of 3
KEYWORD-LEVEL ATTRIBUTIONcallrail keyword level attributionphonexa keyword attribution call trackingctm keyword attribution features
Defining which phone calls are driven by which keywords used in digital marketing
Score3 out of 33 out of 33 out of 3
MULTI-TOUCH ATTRIBUTION MODELINGcallrail call tracking analisysphonexa call tracking multi-touch modelingctm call tracking analyzing
Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels
Score3 out of 33 out of 33 out of 3
REPORTING & ANALYTICS
OUT-OF-THE-BOX REPORTINGcallrail call tracking analyticsphonexa call tracking reportingcalltrackingmetrics reporting
Ready-to-use reporting templates and analytics features
Score3 out of 33 out of 33 out of 3
EMAIL SUMMARY REPORTScallrail email reportingphonexa email call tracking reportsctm call tracking email reporting
Scheduled automated email reports detailing campaign performance and call tracking statistics\n\n
Score3 out of 33 out of 33 out of 3
CUSTOM REPORTING ENGINEcallrail email reporting toolpronexa personalized call tracking reportsctm email notifications
Creation of personalized reports based on specific call-tracking metrics
Score3 out of 33 out of 33 out of 3
MULTI-TOUCH CPL REPORTINGcallrail cost per lead call tracking
Built-in functionality to calculate cost per lead and analyze ad spending across different platforms\n

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Score3 out of 33 out of 30 out of 3
CALL SCOREcallrail call tracking score toolphonexa call quality evaluationctm calls scoring
Automatic and manual evaluation of call quality and lead scoring\n

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Score4 out of 33 out of 33 out of 3
USABILITY OF RECORDScallrail records navigationphonexa call tracking usabilityctm records navigation
Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reports\n

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Score4 out of 52 out of 54 out of 5
BASIC FEATURES
CALL RECORDINGcallrail recording calls featurephonexa call recordingctm call tracking recording service
Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation
Score3 out of 33 out of 33 out of 3
CALL TRANSCRIPTIONcall rail transcribing call trackingphonexa call tracking transcriptioncalltrackingmetrics transcription
Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights
Score3 out of 33 out of 33 out of 3
CALL FORWARDINGcallrail call tracking and forwardingphonexa call forwardingctm advanced call forwarding
An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules
Score3 out of 33 out of 33 out of 3
EMAIL NOTIFICATIONScallrail automated emails toolphonexa email notificationsctm automated emailing
Instant updates on call activity for timely responses and creating notifications for customers and partners\n\n
Score3 out of 33 out of 33 out of 3
STANDARD CALL FLOW BUILDERcallrail call tracking interfacephonexa call tracking customizationctm call tracking software interface
The call tracking software interface for creating and customizing the journey of incoming falls\n

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Score4 out of 54 out of 54 out of 5
CUSTOM AGENT SETUPcallrail user roles toolphonexa user roles softwarectm user roles and permissions
Assignment and customization of user roles and permissions within the call tracking system\n

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\n
Score3 out of 33 out of 33 out of 3
ADVANCED FEATURES
AUTO LEAD TAGGINGcallrail call tracking tagsctm call tracking tagging
Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls\n

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Score3 out of 32 out of 33 out of 3
MOBILE APPcallrail appphonexa call tracking campaignsctm mobile apps
Provides flexibility of monitoring and managing campaigns on-the-go\n

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\n

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Score3 out of 55 out of 52 out of 5
ADVANCED CALL FLOW STEPScallrail call tracking flow stepsphonexa advanced call tracking routingctm advanced call flow
Complex routing and handling of calls based on customizable rules and criteria\n

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Score3 out of 33 out of 33 out of 3
INTEGRATIONScallrain call tracking integrationsphonexa call tracking integrationscalltrackingmetrics integrations
Ability to connect call tracking systems with other tools and platforms, such as CRMs\n

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Score4 out of 53 out of 53 out of 5
ARTIFICIAL INTELLIGENCEcallrail call tracking ai softwarephonexa call tracking company aictm ai services
AI in call tracking is used for various purposes such as analyzing conversations and automating call routing\n

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Score4 out of 52 out of 53 out of 5
WHITE LABELcallrail call tracking with white labelphonexa call tracking company white labelctm white label tool for call tracking companies
Customization of software interface to include branding elements for enhanced reputation and user experience
Score3 out of 33 out of 33 out of 3
FREE VERSION OR TRIAL PERIODA free 14-day trialThere is no free trial versionThere is no free trial version
TOTAL SCORE74 out of 7969 out of 7967 out of 79
%93,67% 87,34% 84,81%

4. CallRail: Pros and Cons

Pros

Many years of experience in call-tracking with many loyal customers
Offers cost-effective pricing plan for small companies
Offers a 14-day trial period
Offers a 14-day trial period

Cons

Some users find it to have a steep learning curve
Lacks some features if used as a virtual call platform

How does CallRail work?

A tracking phone number that forwards to your primary phone number is immediately obtained by us. When one of your clients calls the new tracking number, we forward it to you, and you answer your primary phone as usual. CallRail compiles statistics that you can view in real time online. CallRail doesn’t need any specialized training, tools, or upfront money.

How many destination phone numbers can I have in my account?

You are allowed to have an unlimited number of destination phone numbers. Each tracking phone number can be diverted to a different destination number at your discretion.

How many phone numbers can I have in one account?

You may trace as many phone numbers as your company requires with CallRail. For a nominal monthly cost, additional telephone numbers are made available.

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