CallRail offers a highly sought-after service by businesses for its ability to enhance lead generation and improve customer retention. Founded by Andy Powell in 2005, CallRail began as a modest online directory and has evolved significantly over the years. Recognized as one of the “best places to work,” it has been featured in Inc. magazine. Notably, CallRail has appeared five times on the G2 Crown list, including being ranked as the number one business in their overall score in 2016.
1.CallRail: Overview
Expert Score: 74 out of 79
Short Description: CallRail justifiably maintains its status as a top call-tracking company serving businesses in the USA, Canada, the UK, and Australia. Its call analytics and tracking solutions are ideal for various companies, offering transparent pricing, 14-day trials, and discounts for annual subscriptions.
Customer Experience and Ratings: As a veteran in the call-tracking industry, CallRail boasts the most user reviews among competitors on review platforms. With an average G2 score of 4.6 based on nearly 1,500 reviews, and a Capterra score of 4.5, users are generally satisfied with the company’s offerings. The only common concern noted is that some feature controls are not intuitive enough.
Pricing: CallRail offers four distinct call tracking plans to meet diverse business needs, starting at $50 per month. Each plan includes different product combinations; the most basic plan is limited to use with only five local numbers. More advanced features and unlimited number access begin with the $100 per month plan.
| Top call tracking solution | CallTrackingMetrics | CallRail | Phonexa |
| Inbound Call (per minute) | $0.27 | $0.05 | $0.035-0.05 |
| Outbound Call (per minute) | $0.29 | $0.05 | $0.02-$0.05 |
| Phone Number (per line) | $1.50 | $3.00 | $1.50 |
| Voicemail (per minute) | $0.002 | $0.003 | $0.001 |
| Min price (per month) | $39.00 | $45.00 | $100.00 |
2.CallRail: Features and Integrations
With a strong focus on call tracking, CallRail attracts customers by providing all essential call-tracking features and more. It leads in nearly every feature, with standout capabilities, including the use of artificial intelligence, automated call scoring, and exceptional reporting customization.
3. CallRail: Comparison to the Call Tracking Market Leaders
CallRail has the most advanced call-tracking functionalities among all companies examined by CallTracking.Reviews team. The table below provides a list of basic and advanced features, along with explanations of how each call-tracking feature is addressed by Phonexa and its two closest competitors.
| features |  |  |  | |||||
|---|---|---|---|---|---|---|---|---|
| ATTRIBUTION | ||||||||
| OFFLINE CALL TRACKING |  |  |  | |||||
| Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| ONLINE CALL TRACKING |  |  |  | |||||
| Essential feature for call-tracking platforms to tracks and analyzes online calls |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| DYNAMIC NUMBER INSERTION |  |  |  | |||||
| Changing how phone numbers are displayed on a website based on the visitor\’s source, allowing precise call distribution and marketing strategy analisys |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| KEYWORD-LEVEL ATTRIBUTION |  |  |  | |||||
| Defining which phone calls are driven by which keywords used in digital marketing |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MULTI-TOUCH ATTRIBUTION MODELING |  |  |  | |||||
| Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| REPORTING & ANALYTICS | ||||||||
| OUT-OF-THE-BOX REPORTING |  |  |  | |||||
| Ready-to-use reporting templates and analytics features |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| EMAIL SUMMARY REPORTS |  |  |  | |||||
| Scheduled automated email reports detailing campaign performance and call tracking statistics |  |  |  \n+ | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CUSTOM REPORTING ENGINE |  |  |  | |||||
| Creation of personalized reports based on specific call-tracking metrics |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MULTI-TOUCH CPL REPORTING |  | – | – | |||||
| Built-in functionality to calculate cost per lead and analyze ad spending across different platforms |  | \n + |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 | |||||
| CALL SCORE |  |  |  | |||||
| Automatic and manual evaluation of call quality and lead scoring |  \n+ |  |  | |||||
| Score | 4 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| USABILITY OF RECORDS |  |  |  | |||||
| Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reports | \n + | \n + | \n + | |||||
| Score | 4 out of 5 | 2 out of 5 | 4 out of 5 | |||||
| BASIC FEATURES | ||||||||
| CALL RECORDING |  |  |  | |||||
| Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL TRANSCRIPTION |  |  |  | |||||
| Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL FORWARDING |  |  |  | |||||
| An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| EMAIL NOTIFICATIONS |  |  |  | |||||
| Instant updates on call activity for timely responses and creating notifications for customers and partners |  |  |  \n+ | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| STANDARD CALL FLOW BUILDER |  |  |  | |||||
| The call tracking software interface for creating and customizing the journey of incoming falls | \n + | \n + | \n + | |||||
| Score | 4 out of 5 | 4 out of 5 | 4 out of 5 | |||||
| CUSTOM AGENT SETUP |  |  |  | |||||
| Assignment and customization of user roles and permissions within the call tracking system |  |  \n+ |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| ADVANCED FEATURES | ||||||||
| AUTO LEAD TAGGING |  | – |  | |||||
| Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls |  |  \n+ |  | |||||
| Score | 3 out of 3 | 2 out of 3 | 3 out of 3 | |||||
| MOBILE APP |  |  |  | |||||
| Provides flexibility of monitoring and managing campaigns on-the-go | \n + |  | \n + | |||||
| Score | 3 out of 5 | 5 out of 5 | 2 out of 5 | |||||
| ADVANCED CALL FLOW STEPS |  |  |  | |||||
| Complex routing and handling of calls based on customizable rules and criteria |  \n+ |  \n+ |  \n+ | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| INTEGRATIONS |  |  |  | |||||
| Ability to connect call tracking systems with other tools and platforms, such as CRMs | \n + | \n + | \n + | |||||
| Score | 4 out of 5 | 3 out of 5 | 3 out of 5 | |||||
| ARTIFICIAL INTELLIGENCE |  |  |  | |||||
| AI in call tracking is used for various purposes such as analyzing conversations and automating call routing | \n + | \n + | \n + | |||||
| Score | 4 out of 5 | 2 out of 5 | 3 out of 5 | |||||
| WHITE LABEL |  |  |  | |||||
| Customization of software interface to include branding elements for enhanced reputation and user experience |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| FREE VERSION OR TRIAL PERIOD | A free 14-day trial | There is no free trial version | There is no free trial version | |||||
| TOTAL SCORE | 74 out of 79 | 69 out of 79 | 67 out of 79 | |||||
| % | 93,67%  | 87,34%  | 84,81%  | |||||
4. CallRail: Pros and Cons
Pros
Cons
