CallTrackingMetrics review

Independent review platforms reveal a mix of praise and criticism. Before choosing a proven SaaS solution, see how calltrackingmetrics.com truly measures up in the eyes of real users.

CallTrackingMetrics Social Media

• LinkedIn
• YouTube

CallTrackingMetrics Traffic & Engagement

Curious how users actually find and interact with CallTrackingMetrics? The table below breaks down traffic sources, user engagement, and key site metrics to reveal how calltrackingmetrics.com attracts and retains its audience.

Supported Integrations

CallTrackingMetrics seamlessly connects with popular platforms like Salesforce, HubSpot, and Microsoft Dynamics 365, ensuring your Call Management system works effortlessly with your existing sales and marketing tools.

Feature Highlights: What Stands Out and What’s Missing

Before we dive into the feature breakdown, let’s take a closer look at what CallTrackingMetrics actually delivers.

Now that you’ve seen the feature list, let’s break down how each capability impacts real-world Call Management.

Voice Recognition

CallTrackingMetrics utilizes AI to listen to and transcribe conversations, identify keywords, and generate ideas that enhance the customer experience and support agents in their work.

Vanity Numbers

Buy and maintain vanity numbers with ease to help people remember your brand and keep track of how well your marketing is doing across campaigns.

Toll-Free Numbers

CallTrackingMetrics has toll-free numbers in more than 70 countries, which helps companies contact more people and seem more professional and approachable.

Real-Time Reporting

Get real-time dashboards and in-depth statistics to keep an eye on call activity, campaign performance, and agent productivity across all channels.

Interactive Voice Response (IVR)

Make smart IVR flows that send callers to the right place depending on their goal, location, or behavior. This will improve self-service and cut down on wait times.

Call Recording

Automatically record calls coming in and going out, with options for keyword identification, sentiment analysis, and safe storage.

Call Analytics

Use AI-powered analytics to find patterns, make campaigns better, and provide agents with useful information from every call that they can use to do their jobs better.

Call Tracking

You may use dynamic number insertion and multi-touch attribution to find out which advertising, keywords, and site sessions led to calls.

Call Filtration

Use complex filters and triggers to route or deny calls depending on where the caller is, what they do, or your own criteria. This makes sure that only qualified leads get to your team.

Automatic Call Distribution (ACD)

Using skills-based routing, scheduling, and queuing logic, calls are automatically sent to the right agent or team.

API and Third-Party Integrations

With strong APIs and native connectors, you can easily connect with CRMs, ad platforms, and analytics tools, which lets you work together and sync your data.

Pay-Per-Call

Using call tracking, lead scoring, and automation, CallTrackingMetrics lets marketers create their own pay-per-call systems. It doesn’t have built-in affiliate rewards, but it does include sub-accounts, tagging, and API routines that allow you to earn money manually.

CallTrackingMetrics Call Management Pricing Overview: How Much You’ll Pay

• Inbound Call per Minute: $0.03–$0.06
• Outbound Call per Minute: $0.03–$0.07
• Phone Number per Line: $1–$3/ local $2–$4/ toll-free
• Minimum Price per Month: $79

Leading Solution in Call Management: End-to-end solutions and a focus on customer satisfaction make CallTrackingMetrics an ideal choice for businesses that seek feature-rich and robust call management systems.

1. CallTrackingMetrics Call Tracking Review

1. CallTrackingMetrics: Overview

Expert Score: 67 out of 79

Short Description: CallTrackingMetrics is a strong option for businesses in search of a reliable call-tracking platform. While it may not quite match the industry leader, it consistently drives competition forward with its dynamic approach. The platform boasts an impressive array of features and is renowned for its user-friendliness. It’s particularly well-suited for agencies, and its few downsides include only minor requests for niche features (which may not be essential for all) and subjective preferences related to aesthetics and design.

Customer Experience and Ratings: 
CallTrackingMetrics enjoys robust ratings on two leading review platforms. It boasts a solid score of 4.5 from 685 reviews on G2 and a 4.6 from 127 reviews on Capterra. Generally, users appreciate the platform’s extensive call-tracking features. Nonetheless, a few recurring complaints emerge, such as the difficulty of accessing customer service from outside the USA, a complex setup process, and limited options for report customization.

Pricing: CallTrackingMetrics offers four plans, with the most affordable option priced at $79 per month. This plan includes most of the essential call-tracking features, such as IVR routing and unlimited user access. However, live service support and advanced features are reserved for the more expensive plans, which start at $149 per month.

2. CallTrackingMetrics: Features and Integrations

CallTrackingMetrics provides a comprehensive suite of call-tracking features, including real-time analytics, dynamic number insertion, IVR routing, and automated call scoring. The platform supports seamless integration with major marketing tools, enhancing ad performance tracking. It caters to businesses of all sizes with scalable plans that offer additional advanced features and live support for higher-tier subscriptions.

3. CallTrackingMetrics: Comparison to the Call Tracking Market Leaders

CallTrackingMetrics is rated as one of the top three call-tracking solutions in our comprehensive analysis of industry leaders. The table below details both basic and advanced features, explaining how each call-tracking function is handled by CTM and its two main competitors.

features
OFFLINE CALL TRACKING
Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies
Score	3 out of 3	3 out of 3	3 out of 3
ONLINE CALL TRACKING
Essential feature for call-tracking platforms to tracks and analyzes online calls
Score	3 out of 3	3 out of 3	3 out of 3
DYNAMIC NUMBER INSERTION
Changing how phone numbers are displayed on a website based on the visitor\’s source, allowing precise call distribution and marketing strategy analisys
Score	3 out of 3	3 out of 3	3 out of 3
KEYWORD-LEVEL ATTRIBUTION
Defining which phone calls are driven by which keywords used in digital marketing
Score	3 out of 3	3 out of 3	3 out of 3
MULTI-TOUCH ATTRIBUTION MODELING
Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels
Score	3 out of 3	3 out of 3	3 out of 3
REPORTING & ANALYTICS
OUT-OF-THE-BOX REPORTING
Ready-to-use reporting templates and analytics features
Score	3 out of 3	3 out of 3	3 out of 3
EMAIL SUMMARY REPORTS
Scheduled automated email reports detailing campaign performance and call tracking statistics	YouTube demonstration
Score	3 out of 3	3 out of 3	3 out of 3
CUSTOM REPORTING ENGINE
Creation of personalized reports based on specific call-tracking metrics
Score	3 out of 3	3 out of 3	3 out of 3
MULTI-TOUCH CPL REPORTING	–	–	–
Built-in functionality to calculate cost per lead and analyze ad spending across different platforms		You can use the CPL metric here with only one caveat: there is no separate tab for it.
Score	0 out of 3	3 out of 3	0 out of 3
CALL SCORE
Automatic and manual evaluation of call quality and lead scoring
Score	3 out of 3	3 out of 3	3 out of 3
USABILITY OF RECORDS
Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reports	The design would benefit from additional improvements.	Graphical representation of information is unimpressive, but it\’s normal for tech-savvy customers who use the API.	A truly user-friendly interface
Score	4 out of 5	2 out of 5	5 out of 5
BASIC FEATURES
CALL RECORDING
Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation
Score	3 out of 3	3 out of 3	3 out of 3
CALL TRANSCRIPTION
Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights			Nimbata offers this feature for more than 100 languages
Score	3 out of 3	3 out of 3	3 out of 3
CALL FORWARDING
An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules
Score	3 out of 3	3 out of 3	3 out of 3
EMAIL NOTIFICATIONS
Instant updates on call activity for timely responses and creating notifications for customers and partners	YouTube video with instructions
Score	3 out of 3	3 out of 3	3 out of 3
STANDARD CALL FLOW BUILDER
The call tracking software interface for creating and customizing the journey of incoming falls	While fully functional, the call tracking builder is not easy to use.	Functional and flexible call builder. Visually, there\’s room for improvement.	The visual presentation needs some enhancement
Score	4 out of 5	4 out of 5	4 out of 5
CUSTOM AGENT SETUP			–
Assignment and customization of user roles and permissions within the call tracking system		There are several levels of advanced access for each user
Score	3 out of 3	3 out of 3	0 out of 3
ADVANCED FEATURES
AUTO LEAD TAGGING		–
Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls		Doesn\’t include tagging summary
Score	3 out of 3	2 out of 3	3 out of 3
MOBILE APP			–
Provides flexibility of monitoring and managing campaigns on-the-go	The app doesn\’t have a user-friendly interface.
Score	2 out of 5	5 out of 5	0 out of 5
ADVANCED CALL FLOW STEPS
Complex routing and handling of calls based on customizable rules and criteria	The routing criteria includes user\’s geolocation, activity on marketing campaign, and previous interactions.	Phonexa develops customized call flow features based on the customers requests.	Nimbata offers 4 different ways for routing.
Score	3 out of 3	3 out of 3	3 out of 3
INTEGRATIONS
Ability to connect call tracking systems with other tools and platforms, such as CRMs	50 integrations	Phonexa lists 23 integrations. Also, the platform features many integrated marketing automation and user behavior tools.	14 integrations indicated
Score	3 out of 5	3 out of 5	2 out of 5
ARTIFICIAL INTELLIGENCE			–
AI in call tracking is used for various purposes such as analyzing conversations and automating call routing	Covers basic AI call tracking needs.	Phonexa provides some AI features, such as voice recognition.
Score	3 out of 5	2 out of 5	0 out of 5
WHITE LABEL
Customization of software interface to include branding elements for enhanced reputation and user experience
Score	3 out of 3	3 out of 3	3 out of 3
FREE VERSION OR TRIAL PERIOD	There is no free trial version	There is no free trial version	A free trial and a free account with 2 tracking numbers and 50 calls
TOTAL SCORE	67 out of 79	69 out of 79	59 out of 79
%	84,81%	87,34%	74,68%

4. CallTrackingMetrics: Pros and Cons