Independent platforms
Invoca Reviews
Independent review platforms reveal a mix of praise and criticism. Before choosing a proven SaaS solution, see how invoca.com truly measures up in the eyes of real users.
| Review Platform | Rating | Review Count |
|---|---|---|
| Capterra | ⭐ 4.5 | 20 |
| G2 | ⭐ 4.5 | 928 |
| Gartner | ⭐ 5 | 1 |
| GetApp | ⭐ 4.5 | 20 |
| Glassdoor | ⭐ 3.7 | 167 |
| GoodFirms | ⭐ No reviews | No reviews |
| Software Advice | ⭐ 4.5 | 20 |
| Trustpilot | ⭐ 3.7 | 1 |
| TrustRadius (out of 5) | ⭐ 4.7 | 42 |
| Weighted Average Rating | 4.4 |
Invoca Social Media
Invoca Traffic & Engagement
Curious how users actually find and interact with Invoca? The table below breaks down traffic sources, user engagement, and key site metrics to reveal how invoca.com attracts and retains its audience.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
|---|---|---|---|---|---|---|---|---|---|
| 164,049 | 2 | 35 | 0.46 | 40.25% | 46.71% | 0.64% | 8.00% | 0.16% | 4.23% |
Supported Integrations
Invoca seamlessly connects with popular platforms like Salesforce, HubSpot, and Google Ads, ensuring your Call Management system works effortlessly with your existing sales and marketing tools.
- Salesforce
- HubSpot
- Google Ads
- Meta (Facebook, Instagram)
- CJ
- Snapchat
- Microsoft Advertising
- Adobe Experience Cloud
- Genesys
Invoca Call Management Service Review
Feature Highlights: What Stands Out and What’s Missing
Before we dive into the feature breakdown, let’s take a closer look at what Invoca actually delivers.
| Call Management Feature | Availability |
|---|---|
| Voice Recognition | Yes |
| Vanity Numbers | Not verified |
| Toll-Free Numbers | Yes |
| Real-Time Reporting | Yes |
| Professional Recordings | Not verified |
| Interactive Voice Response (IVR) | Yes |
| Call Recording | Yes |
| Call Analytics | Yes |
| Call Tracking | Yes |
| Call Filtration | Not verified |
| Automatic Call Distribution (ACD) | Yes |
| API and Third-Party Integrations | Yes |
| Pay-Per-Call | Yes |
Now that you’ve seen the feature list, let’s break down how each capability impacts real-world Call Management.
Voice Recognition
Invoca’s speech analytics, which are driven by AI, figure out what the caller wants and what they want to happen. This lets you route calls more intelligently and create tailored experiences that increase conversion rates.
Toll-Free Numbers
Invoca provides toll-free numbers through dynamic RingPools, enabling businesses to track calls from nationwide campaigns without tying numbers to local area codes.
Real-Time Reporting
Invoca gives teams real-time dashboards and notifications that enable them keep a close eye on call quality, agent performance, and campaign ROI.
Interactive Voice Response (IVR)
Invoca’s IVR solutions let you route calls and pre-qualify them dynamically, which makes the caller’s trip easier and cuts down on wait times.
Call Recording
With Invoca’s call recording and transcription technologies, you can record and analyze every interaction to make agent training and customer experience better.
Call Analytics
Invoca’s powerful analytics find patterns, feelings, and conversion signals that help marketing and sales teams do their jobs better.
Call Tracking
Invoca’s call monitoring connects incoming calls to digital advertising, offering advertisers a complete picture of ROI and client journeys.
Automatic Call Distribution (ACD)
Invoca’s ACD sends calls to the right agent depending on the caller’s purpose, location, and campaign source. This makes agents more productive and customers happier.
API and Third-Party Integrations
Invoca has more than 50 no-code and low-code connections with systems like Salesforce, Google Ads, HubSpot, and CJ. This makes it easy to move data around and improve campaigns.
Pay-Per-Call
Invoca offers AI-powered pay-per-call monitoring, allowing you to add numbers on the fly, direct buyers to the right place in real-time, and prevent affiliate fraud. It’s perfect for marketers, agencies, and publishers who want to track conversions and attributions fully.
Invoca Call Management Pricing Overview: How Much You’ll Pay
- Minimum Price per Month: $1,000
Trusted Choice in Call Management: Invoca is a great option for small and medium businesses or businesses looking for reliable call management software without the need for a sophisticated set of features.
Invoca Call Tracking Review
1. Invoca: Overview
Expert Score: 61 out of 79
Short Description: If you prioritize high-quality phone interactions for your customers, then Invoca might be the ideal enhancement for your customer engagement strategy. Invoca caters to a broad spectrum of industries, from insurance to travel and beyond. The core advantage of using this service is its sophisticated AI, which effectively optimizes the sales process, enhancing both performance and cost-efficiency. The service’s efficacy is validated by well-known brands across various sectors in the USA. Collaborations with prominent companies underscore Invoca’s ability to accommodate large enterprises and deliver complex services. However, among the leading players in the call-tracking field, Invoca is unique in its approach of not disclosing pricing upfront.
Customer Experience and Ratings: Invoca also receives excellent feedback across major review platforms. It holds a strong rating of 4.5 from over 900 reviews on G2 and 4.6 from 19 reviews on Capterra. Users commend the platform for its robust analytics capabilities and outstanding customer support, with some users requiring specific features for their businesses and noting limited performance metrics analysis.
Pricing: Unfortunately, Invoca does not offer transparent pricing models. Instead, you can submit a detailed application with your business’s specifications and requirements to receive a quote. We have noticed user comments stating that Invoca’s prices are not the lowest on the market, but they are worth the value.
2. Invoca: Features and Integrations
Invoca is a phone call marketing service that helps businesses connect with their customers genuinely and personally. In recent years, the demand for its call-tracking software has grown significantly, with its product now covering more than 337 million calls. This achievement has helped Invoca boost both its meta rating and customer trust.
3. Invoca: Comparison to the Call Tracking Market Leaders
Invoca enables visibility into the performance of digital marketing campaigns and leverages robust call analytics within automated bidding systems. Notably, we appreciate its use of AI to analyze leads and utilize this information in building future marketing campaigns.
| features |  |  |  | |||||
|---|---|---|---|---|---|---|---|---|
| ATTRIBUTION | ||||||||
| OFFLINE CALL TRACKING |  |  |  | |||||
| Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| ONLINE CALL TRACKING |  |  |  | |||||
| Essential feature for call-tracking platforms to tracks and analyzes online calls |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| DYNAMIC NUMBER INSERTION |  |  |  | |||||
| Changing how phone numbers are displayed on a website based on the visitor\’s source, allowing precise call distribution and marketing strategy analisys |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| KEYWORD-LEVEL ATTRIBUTION |  |  |  | |||||
| Defining which phone calls are driven by which keywords used in digital marketing |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MULTI-TOUCH ATTRIBUTION MODELING |  |  |  | |||||
| Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| REPORTING & ANALYTICS | ||||||||
| OUT-OF-THE-BOX REPORTING |  |  |  | |||||
| Ready-to-use reporting templates and analytics features |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| EMAIL SUMMARY REPORTS |  |  |  | |||||
| Scheduled automated email reports detailing campaign performance and call tracking statistics |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CUSTOM REPORTING ENGINE | |  |  | |||||
| Creation of personalized reports based on specific call-tracking metrics |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MULTI-TOUCH CPL REPORTING | – |  | – | |||||
| Built-in functionality to calculate cost per lead and analyze ad spending across different platforms |  |  | You can use the CPL metric here with only one caveat: there is no separate tab for it. | |||||
| Score | 0 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL SCORE |  |  |  | |||||
| Automatic and manual evaluation of call quality and lead scoring |  |  extra point for Form scoring |  | |||||
| Score | 3 out of 3 | 4 out of 3 | 3 out of 3 | |||||
| USABILITY OF RECORDS |  |  |  | |||||
| Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reports |  | The developers have not updated the design for a long time. | Graphical representation of information is unimpressive, but it\’s normal for tech-savvy customers who use the API. | |||||
| Score | 5 out of 5 | 4 out of 5 | 2 out of 5 | |||||
| BASIC FEATURES | ||||||||
| CALL RECORDING |  |  |  | |||||
| Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL TRANSCRIPTION |  |  |  | |||||
| Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL FORWARDING |  |  |  | |||||
| An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| EMAIL NOTIFICATIONS |  |  |  | |||||
| Instant updates on call activity for timely responses and creating notifications for customers and partners |  |  |  | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| STANDARD CALL FLOW BUILDER |  |  |  | |||||
| The call tracking software interface for creating and customizing the journey of incoming falls | The design is not satisfactory. | Intuitive interface that needs a little visual improvement | Functional and flexible call builder. Visually, there\’s room for improvement. | |||||
| Score | 3 out of 5 | 4 out of 5 | 4 out of 5 | |||||
| CUSTOM AGENT SETUP |  |  |  | |||||
| Assignment and customization of user roles and permissions within the call tracking system |  |  |  There are several levels of advanced access for each user | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| ADVANCED FEATURES | ||||||||
| AUTO LEAD TAGGING | – |  | – | |||||
| Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls |  |  |  Doesn\’t include tagging summary | |||||
| Score | 0 out of 3 | 3 out of 3 | 2 out of 3 | |||||
| MOBILE APP | – |  |  | |||||
| Provides flexibility of monitoring and managing campaigns on-the-go |  | Simple application with no advanced features. |  | |||||
| Score | 0 out of 5 | 3 out of 5 | 5 out of 5 | |||||
| ADVANCED CALL FLOW STEPS |  |  |  | |||||
| Complex routing and handling of calls based on customizable rules and criteria |  |  Callers can be routed to a business location closest to them. |  Phonexa develops customized call flow features based on the customers requests. | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| INTEGRATIONS |  |  |  | |||||
| Ability to connect call tracking systems with other tools and platforms, such as CRMs | 46 integrations | CallRail includes integrations with 60 brands | Phonexa lists 23 integrations. Also, the platform features many integrated marketing automation and user behavior tools. | |||||
| Score | 3 out of 5 | 4 out of 5 | 3 out of 5 | |||||
| ARTIFICIAL INTELLIGENCE |  |  |  | |||||
| AI in call tracking is used for various purposes such as analyzing conversations and automating call routing |  | The AI in CallRail is powerful, but not the best in the category. | Phonexa provides some AI features, such as voice recognition. | |||||
| Score | 5 out of 5 | 4 out of 5 | 2 out of 5 | |||||
| WHITE LABEL | – |  |  | |||||
| Customization of software interface to include branding elements for enhanced reputation and user experience |  |  |  | |||||
| Score | 0 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| FREE VERSION OR TRIAL PERIOD | A free 30-day trial | A free 14-day trial | There is no free trial version | |||||
| TOTAL SCORE | 61 out of 79 | 74 out of 79 | 69 out of 79 | |||||
| % | 77,22% | 93,67%  | 87,34%  | |||||
4. Invoca: Pros and Cons
Pros
Cons
