Nimbata is a well-known corporation specializing in offering cutting-edge IP telephony solutions to companies in many industries. Because of its significant industry experience and skills, Nimbata has established itself as a dependable partner for companies looking to improve their communication infrastructure. The business provides several different services, such as call analytics, call recording, virtual numbers, and call tracking. By prioritizing innovation, dependability, and great customer service, Nimbata differentiates itself from its rivals.
1. Nimbata: Overview
Expert Score: 69 out of 79
Short Description: Nimbata offers a straightforward call-tracking solution with essential features. Its capabilities are clearly detailed on the official website and are fully accessible during the trial period, simplifying the decision-making process for companies assessing its suitability. With its international coverage, Nimbata appeals to businesses operating globally, while its flexible pricing and annual discounts are particularly attractive to smaller companies. However, the platform might fall short for companies with more advanced needs.
Customer Experience and Ratings: Nimbata may not be the most widely known platform, but it enjoys strong ratings on major review sites. It has secured a 4.7 out of 25 reviews on Capterra and a 4.8 from 15 reviews on G2. Users praise its user-friendly dashboard and responsive customer service, although some suggest improvements to the user interface for an even better experience.
Pricing: Nimbata offers a free plan with basic call tracking features, along with three paid plans: Pro ($39 per month), Marketing ($89 per month), and Agency ($149 per month). These plans provide more advanced features and lower per-call tracking service costs. While Nimbata’s subscription plans are competitively priced, additional services tend to be on the higher end of the price spectrum.
| Top call tracking solution | Nimbata | CallRail | Phonexa |
| Inbound Call (per minute) | $0.03-$0.10 | $0.05 | $0.035-0.05 |
| Outbound Call (per minute) | $0.13 | $0.05 | $0.02-$0.05 |
| Phone Number (per line) | $1.60-$4.60 | $3.00 | $1.50 |
| Voicemail (per minute) | – | $0.003 | $0.001 |
| Min price (per month) | $39.00 | $45.00 | $100.00 |
2. Nimbata: Features and Integrations
Nimbata’s call-tracking solution enables companies to precisely track and examine incoming calls, providing invaluable insights into marketing campaigns, consumer behavior, and overall call performance. Additionally, Nimbata offers features like call recording, real-time analytics, and keyword tracking, enhancing the ability to evaluate the effectiveness of specific marketing strategies and adjust tactics based on direct customer feedback.
3. Nimbata: Comparison to the Call Tracking Market Leaders
Nimbata may be a lesser-known option, but it offers substantial call-tracking capabilities. The table below details both basic and advanced features, explaining how each call-tracking function is handled by Nimbata and the two leading call-tracking providers.
| features |  |  |  | |||||
|---|---|---|---|---|---|---|---|---|
| ATTRIBUTION | ||||||||
| OFFLINE CALL TRACKING |  |  |  | |||||
| Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies |  | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| ONLINE CALL TRACKING |  |  |  | |||||
| Essential feature for call-tracking platforms to tracks and analyzes online calls | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| DYNAMIC NUMBER INSERTION |  |  |  | |||||
| Changing how phone numbers are displayed on a website based on the visitor\’s source, allowing precise call distribution and marketing strategy analisys | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| KEYWORD-LEVEL ATTRIBUTION |  |  |  | |||||
| Defining which phone calls are driven by which keywords used in digital marketing | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MULTI-TOUCH ATTRIBUTION MODELING |  |  |  | |||||
| Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| REPORTING & ANALYTICS | ||||||||
| OUT-OF-THE-BOX REPORTING |  |  |  | |||||
| Ready-to-use reporting templates and analytics features | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| EMAIL SUMMARY REPORTS |  |  |  | |||||
| Scheduled automated email reports detailing campaign performance and call tracking statistics | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CUSTOM REPORTING ENGINE |  |  |  | |||||
| Creation of personalized reports based on specific call-tracking metrics | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| MULTI-TOUCH CPL REPORTING | – |  | – | |||||
| Built-in functionality to calculate cost per lead and analyze ad spending across different platforms |  | | You can use the CPL metric here with only one caveat: there is no separate tab for it. | |||||
| Score | 0 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL SCORE |  |  |  | |||||
| Automatic and manual evaluation of call quality and lead scoring | | extra point for Form scoring | | |||||
| Score | 3 out of 3 | 4 out of 3 | 3 out of 3 | |||||
| USABILITY OF RECORDS |  |  |  | |||||
| Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reports | A truly user-friendly interface | The developers have not updated the design for a long time. | Graphical representation of information is unimpressive, but it\’s normal for tech-savvy customers who use the API. | |||||
| Score | 5 out of 5 | 4 out of 5 | 2 out of 5 | |||||
| BASIC FEATURES | ||||||||
| CALL RECORDING |  |  |  | |||||
| Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL TRANSCRIPTION |  |  |  | |||||
| Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights | Nimbata offers this feature for more than 100 languages | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| CALL FORWARDING |  |  |  | |||||
| An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| EMAIL NOTIFICATIONS |  |  |  | |||||
| Instant updates on call activity for timely responses and creating notifications for customers and partners | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| STANDARD CALL FLOW BUILDER |  |  |  | |||||
| The call tracking software interface for creating and customizing the journey of incoming falls | The visual presentation needs some enhancement | Intuitive interface that needs a little visual improvement | Functional and flexible call builder. Visually, there\’s room for improvement. | |||||
| Score | 4 out of 5 | 4 out of 5 | 4 out of 5 | |||||
| CUSTOM AGENT SETUP | – |  |  | |||||
| Assignment and customization of user roles and permissions within the call tracking system | | | There are several levels of advanced access for each user | |||||
| Score | 0 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| ADVANCED FEATURES | ||||||||
| AUTO LEAD TAGGING |  |  | – | |||||
| Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls | | | Doesn\’t include tagging summary | |||||
| Score | 3 out of 3 | 3 out of 3 | 2 out of 3 | |||||
| MOBILE APP | – |  |  | |||||
| Provides flexibility of monitoring and managing campaigns on-the-go | | Simple application with no advanced features. | | |||||
| Score | 0 out of 5 | 3 out of 5 | 5 out of 5 | |||||
| ADVANCED CALL FLOW STEPS |  |  |  | |||||
| Complex routing and handling of calls based on customizable rules and criteria | Nimbata offers 4 different ways for routing. | Callers can be routed to a business location closest to them. | Phonexa develops customized call flow features based on the customers requests. | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| INTEGRATIONS |  |  |  | |||||
| Ability to connect call tracking systems with other tools and platforms, such as CRMs | 14 integrations indicated | CallRail includes integrations with 60 brands | Phonexa lists 23 integrations. Also, the platform features many integrated marketing automation and user behavior tools. | |||||
| Score | 2 out of 5 | 4 out of 5 | 3 out of 5 | |||||
| ARTIFICIAL INTELLIGENCE | – |  |  | |||||
| AI in call tracking is used for various purposes such as analyzing conversations and automating call routing | | The AI in CallRail is powerful, but not the best in the category. | Phonexa provides some AI features, such as voice recognition. | |||||
| Score | 0 out of 5 | 4 out of 5 | 2 out of 5 | |||||
| WHITE LABEL |  |  |  | |||||
| Customization of software interface to include branding elements for enhanced reputation and user experience | | | | |||||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 | |||||
| FREE VERSION OR TRIAL PERIOD | A free trial and a free account with 2 tracking numbers and 50 calls | A free 14-day trial | There is no free trial version | |||||
| TOTAL SCORE | 59 out of 79 | 74 out of 79 | 69 out of 79 | |||||
| % | 74,68% | 93,67%  | 87,34%  | |||||
4. Nimbata: Pros and Cons
Pros
Cons
