Phonexa Call Tracking Review

Phonexa is an all-inclusive call tracking and analysis solution that optimizes your marketing strategy, customizes the customer experience, and ultimately closes more deals on the phone. It was created to improve and expand the global communications experience. Over the last few years, we’ve been able to offer businesses some of the best technologies available.

Phonexa’s quality call leads and unlimited scaling allow marketers to track, analyze, and adjust their efforts across the board. With its LMS Sync, Cloud PBX, Lynx, E-Delivery features, and a mobile application, your marketing campaigns can be adjusted along the way. Phonexa is versatile and can be of use to both big and small companies. It makes call handling easy, intuitive, and engaging for customers.

1. Phonexa: Overview

Expert Score: 69 out of 79

Short Description: The all-in-one platform offers a range of different products for marketing automation and lead tracking. The abundance of features might be slightly challenging to grasp initially, but it is minified by quality onboarding and a friendly support team. A key factor defining Phonexa’s high-level services is its assurance to implement every custom feature a client may require. Best suited for larger firms.

Customer Experience and Ratings: Phonexa boasts high ratings on two major review platforms. It has achieved a perfect score of 5.0 based on 51 reviews on Capterra and a 4.9 based on 103 reviews on G2. Users praise the platform for its diverse customization options, seamless integrations with lead generation and distribution functionalities, and exceptionally helpful customer service.

Pricing: With three different plans – Lite, Premium, and Enterprise – Phonexa can cater to businesses with diverse needs. While its monthly subscription plan is slightly more expensive than the competitors’, the per-minute fees are some of the lowest in the industry, and the feature list is enormous.

Top call tracking solutionCallTrackingMetricsCallRailPhonexa
Inbound Call
(per minute)
$0.27$0.05$0.035-0.05
Outbound Call
(per minute)
$0.29$0.05$0.02-$0.05
Phone Number
(per line)
$1.50$3.00$1.50
Voicemail
(per minute)
$0.002$0.003$0.001
Min price
(per month)
$39.00$45.00$100.00

2. Phonexa: Features and Integrations

A successful online campaign must encompass the entire customer journey, from the moment you get their attention until they become loyal supporters of your brand. Phonexa provides its users with 8 tools to get a well-rounded marketing service.

LMS Sync for lead generation and distribution
HitMetrix for exploring user behavior
Lynx – a click tracking software
Lynx – a click-tracking software
Cloud PBX – cloud phone system
Call Logic – an advanced pay-per-call tool
E-Delivery for email and SMS marketing
Books360 – an automated accounting

3. Phonexa: Comparison to the Call Tracking Market Leaders

Phonexa ranks among the top three call-tracking solutions based on our in-depth comparison of market leaders. The table below provides a list of basic and advanced features, along with explanations of how each call-tracking feature is addressed by Phonexa and its two closest competitors.

features Phonexa
ATTRIBUTION
OFFLINE CALL TRACKINGphonexa offline call tracking determines marketing campaign effectivenesscallrail offline tracking basic optionoffline call tracking on ctm
Precise analysis of ad campaign effectiveness to enhance conversion rates, refine ad design and content marketing strategies
Score3 out of 33 out of 33 out of 3
ONLINE CALL TRACKINGphonexa online call trackingcallrail online call trackingcalltrackingmetrics online call tracking
Essential feature for call-tracking platforms to tracks and analyzes online calls
Score3 out of 33 out of 33 out of 3
DYNAMIC NUMBER INSERTIONphonexa dni call trackingcallrail dynamic number insertion call trackingctm dni feature
Changing how phone numbers are displayed on a website based on the visitor\’s source, allowing precise call distribution and marketing strategy analisys
Score3 out of 33 out of 33 out of 3
KEYWORD-LEVEL ATTRIBUTIONphonexa keyword attribution call trackingcallrail keyword level attributionctm keyword attribution features
Defining which phone calls are driven by which keywords used in digital marketing
Score3 out of 33 out of 33 out of 3
MULTI-TOUCH ATTRIBUTION MODELINGphonexa call tracking multi-touch modelingcallrail call tracking analisysctm call tracking analyzing
Complex call tracking and analysis instrument for evaluation of multiple marketing touchpoints on different channels
Score3 out of 33 out of 33 out of 3
REPORTING & ANALYTICS
OUT-OF-THE-BOX REPORTINGphonexa call tracking reportingcallrail call tracking analyticscalltrackingmetrics reporting
Ready-to-use reporting templates and analytics features
Score3 out of 33 out of 33 out of 3
EMAIL SUMMARY REPORTSphonexa email call tracking reportscallrail email reportingctm call tracking email reporting
Scheduled automated email reports detailing campaign performance and call tracking statistics
YouTube demonstration
Score3 out of 33 out of 33 out of 3
CUSTOM REPORTING ENGINEpronexa personalized call tracking reportscallrail email reporting toolctm email notifications
Creation of personalized reports based on specific call-tracking metrics
Score3 out of 33 out of 33 out of 3
MULTI-TOUCH CPL REPORTINGcallrail cost per lead call tracking
Built-in functionality to calculate cost per lead and analyze ad spending across different platformsYou can use the CPL metric here with only one caveat: there is no separate tab for it.
Score3 out of 33 out of 30 out of 3
CALL SCOREphonexa call quality evaluationcallrail call tracking score toolctm calls scoring
Automatic and manual evaluation of call quality and lead scoring
extra point for Form scoring
Score3 out of 34 out of 33 out of 3
USABILITY OF RECORDSphonexa call tracking usabilitycallrail records navigationctm records navigation
Intuitive navigation of records, clear visualization of metrics, and efficient retrieval of call-tracking reportsGraphical representation of information is unimpressive, but it\’s normal for tech-savvy customers who use the API.The developers have not updated the design for a long time.The design would benefit from additional improvements.
Score2 out of 54 out of 54 out of 5
BASIC FEATURES
CALL RECORDINGphonexa call recordingcallrail recording calls featurectm call tracking recording service
Recording calls allows capturing and reviewing customer interactions for quality control, training, and sales strategies performance evaluation
Score3 out of 33 out of 33 out of 3
CALL TRANSCRIPTIONphonexa call tracking transcriptioncall rail transcribing call trackingcalltrackingmetrics transcription
Conversion of calls into written data using speech-recognition software for reviewing them without listening and extracting insights
Score3 out of 33 out of 33 out of 3
CALL FORWARDINGphonexa call forwardingcallrail call tracking and forwardingctm advanced call forwarding
An essential call flow management feature, call forwarding automatically routs incoming calls to other phone numbers based on predefined rules
Score3 out of 33 out of 33 out of 3
EMAIL NOTIFICATIONSphonexa email notificationscallrail automated emails toolctm automated emailing
Instant updates on call activity for timely responses and creating notifications for customers and partners
YouTube video with instructions
Score3 out of 33 out of 33 out of 3
STANDARD CALL FLOW BUILDERphonexa call tracking customizationcallrail call tracking interfacectm call tracking software interface
The call tracking software interface for creating and customizing the journey of incoming fallsFunctional and flexible call builder. Visually, there\’s room for improvement.Intuitive interface that needs a little visual improvementWhile fully functional, the call tracking builder is not easy to use.
Score4 out of 54 out of 54 out of 5
CUSTOM AGENT SETUPphonexa user roles softwarecallrail user roles toolctm user roles and permissions
Assignment and customization of user roles and permissions within the call tracking system
There are several levels of advanced access for each user
Score3 out of 33 out of 33 out of 3
ADVANCED FEATURES
AUTO LEAD TAGGINGcallrail call tracking tagsctm call tracking tagging
Automatic assigning of tags to calls based on various factors for the easy categorization of tracked calls
Doesn\’t include tagging summary
Score2 out of 33 out of 33 out of 3
MOBILE APPphonexa call tracking campaignscallrail appctm mobile apps
Provides flexibility of monitoring and managing campaigns on-the-goSimple application with no advanced features.The app doesn\’t have a user-friendly interface.
Score5 out of 53 out of 52 out of 5
ADVANCED CALL FLOW STEPSphonexa advanced call tracking routingcallrail call tracking flow stepsctm advanced call flow
Complex routing and handling of calls based on customizable rules and criteria
Phonexa develops customized call flow features based on the customers requests.

Callers can be routed to a business location closest to them.

The routing criteria includes user\’s geolocation, activity on marketing campaign, and previous interactions.
Score3 out of 33 out of 33 out of 3
INTEGRATIONSphonexa call tracking integrationscallrain call tracking integrationscalltrackingmetrics integrations
Ability to connect call tracking systems with other tools and platforms, such as CRMsPhonexa lists 23 integrations. Also, the platform features many integrated marketing automation and user behavior tools.CallRail includes integrations with 60 brands50 integrations
Score3 out of 54 out of 53 out of 5
ARTIFICIAL INTELLIGENCEphonexa call tracking company aicallrail call tracking ai softwarectm ai services
AI in call tracking is used for various purposes such as analyzing conversations and automating call routingPhonexa provides some AI features, such as voice recognition.The AI in CallRail is powerful, but not the best in the category.Covers basic AI call tracking needs.
Score2 out of 54 out of 53 out of 5
WHITE LABELphonexa call tracking company white labelcallrail call tracking with white labelctm white label tool for call tracking companies
Customization of software interface to include branding elements for enhanced reputation and user experience
Score3 out of 33 out of 33 out of 3
FREE VERSION OR TRIAL PERIODThere is no free trial versionA free 14-day trialThere is no free trial version
TOTAL SCORE69 out of 7974 out of 7967 out of 79
%87,34% 93,67% 84,81%

4. Phonexa: Pros and Cons

Pros

Customizable call-tracking features to meet diverse business needs
Optimal choice for HubSpot CRM users
Supportive blog and active community
Integrates with a wide range of software

Cons

Very few built-in call-tracking features
Limited customization options

What Is Pay-Per-Call Marketing?

The interaction between pay-per-call publishers, pay-per-call advertisers, and call-based lead generation campaigns is referred to as pay-per-call marketing. Publishers on the internet set up pay-per-call campaigns with linked phone numbers based on a certain good or service, which is the initial step in the marketing process. Customers are connected with the advertiser after placing a call, who works to deliver the requested good or service and close the purchase. The pay-per-call publisher frequently receives a commission depending on their work inside that campaign if the lead is qualified and results in a sale. Pay-per-call marketing, usually referred to as advertising, is the practice of businesses paying to get an inbound call from a customer. Through various web marketing methods, publishers are crucial in creating that lead.

What Is A Pay-Per-Call Lead?

Those whose contact information was obtained as a consequence of a pay-per-call marketing effort, with the aim of generating leads interested in a particular good or service, are known as pay-per-call leads. In affiliate marketing, the publisher is paid a fee based on the quantity of leads that were produced and sold to advertisers.

Where Are Calls Routed?

Call leads are often forwarded to marketers that have contracts with pay-per-call publishers. However, lead distribution is an essential procedure to assist marketers in directing leads to buyers in the event that a relationship hasn’t already been established. Then, calls are routed to advertisers based on factors like the call’s duration, place, or the answers to particular queries that serve to qualify leads. By automating lead routing, customers of specific pay-per-call software may make sure that no lead is missed. For marketers, this enables you to divert leads to someone else who can better meet their needs by enabling you to understand other opportunities for leads that might not be a suitable fit for your firm. Pay-per-call marketing ultimately produces a win-win situation for all parties concerned.

What Is Pay-Per-Call Marketing?

The interaction between pay-per-call publishers, pay-per-call advertisers, and call-based lead generation campaigns is referred to as pay-per-call marketing. Publishers on the internet set up pay-per-call campaigns with linked phone numbers based on a certain good or service, which is the initial step in the marketing process. Customers are connected with the advertiser after placing a call, who works to deliver the requested good or service and close the purchase. The pay-per-call publisher frequently receives a commission depending on their work inside that campaign if the lead is qualified and results in a sale. Pay-per-call marketing, usually referred to as advertising, is the practice of businesses paying to get an inbound call from a customer. Through various web marketing methods, publishers are crucial in creating that lead.

What Is A Pay-Per-Call Lead?

Those whose contact information was obtained as a consequence of a pay-per-call marketing effort, with the aim of generating leads interested in a particular good or service, are known as pay-per-call leads. In affiliate marketing, the publisher is paid a fee based on the quantity of leads that were produced and sold to advertisers.

Where Are Calls Routed?

Call leads are often forwarded to marketers that have contracts with pay-per-call publishers. However, lead distribution is an essential procedure to assist marketers in directing leads to buyers in the event that a relationship hasn’t already been established. Then, calls are routed to advertisers based on factors like the call’s duration, place, or the answers to particular queries that serve to qualify leads. By automating lead routing, customers of specific pay-per-call software may make sure that no lead is missed. For marketers, this enables you to divert leads to someone else who can better meet their needs by enabling you to understand other opportunities for leads that might not be a suitable fit for your firm. Pay-per-call marketing ultimately produces a win-win situation for all parties concerned.

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