Optimized call tracking is not always easy to find. There are so many solutions on the market that it’s difficult to know which is the right one for your company. We investigate 100+ solutions and their features and help you choose the best solution.
CallRail offers a highly sought-after service by businesses for its ability to enhance lead generation and improve customer retention. Founded by Andy Powell in 2005, CallRail began as a modest online directory and has evolved significantly over …
Phonexa is a Leading Solution in the call management market. It provides 12 of the most important call management-related features, including some advanced ones like IVR, call analytics, and automatic call distribution. With an average rating of 4.9 on platforms like Capterra, G2, and Trustpilot, Phonexa proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make Phonexa an ideal choice for businesses that seek feature-rich and robust call management systems.
CallTrackingMetrics is a Leading Solution in the call management market. It provides 11 of the most important call management-related features, including some advanced ones like IVR, call analytics, and automatic call distribution. With an average rating of 4.3 on platforms like Capterra, G2, and Trustpilot, CallTrackingMetrics proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make CallTrackingMetrics an ideal choice for businesses that seek feature-rich and robust call management systems.
WhatConverts offers the perfect call-tracking system for agencies and small businesses. Cloud-based, fast, and easy to set up, WhatConverts promises comprehensive tracking of calls, web forms, and e-commerce transactions. It enables precise lead …
Independent review platforms reveal a mix of praise and criticism. Before choosing a proven SaaS solution, see how invoca.com truly measures up in the eyes of real users. Review PlatformRatingReview Count Capterra⭐ 4.520G2⭐ 4.5928Gartner⭐ …
HubSpot, founded in 2005, started as a basic inbound marketing tool and has since evolved into a leading developer of comprehensive software solutions focusing on inbound marketing, sales, and customer service.
In addition to offering website …
Twilio is an Average Performer based on its mixed ratings across independent review platforms of 3.7, which suggests there is room for growth in both its features and customer satisfaction. While it provides basic call management features, Twilio lacks the innovation, scalability, and reliability to compete with top-rated businesses. Businesses seeking added functionalities or seamless integrations may need to consider alternatives.
Nimbata is a well-known corporation specializing in offering cutting-edge IP telephony solutions to companies in many industries. Because of its significant industry experience and skills, Nimbata has established itself as a dependable partner for …
Dialpad is a Leading Solution in the call management market. It provides 12 of the most important call management-related features, including some advanced ones like IVR, call analytics, and automatic call distribution. With an average rating of 4.2 on platforms like Capterra, G2, and Trustpilot, Dialpad proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make Dialpad an ideal choice for businesses that seek feature-rich and robust call management systems.
AgencyAnalytics, recognized as a leading leader in automated reporting for agencies, has been helping agencies to scale up since 2010. Using reporting as its main tool, AgencyAnalytics came to the conclusion that effective client reporting is a key …
Vonage is a Leading Solution in the call management market. It provides 12 of the most important call management-related features, including some advanced ones like IVR, call analytics, and automatic call distribution. With an average rating of 4.9 on platforms like Capterra, G2, and Trustpilot, Vonage proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make Vonage an ideal choice for businesses that seek feature-rich and robust call management systems.
What are the components of a successful campaign? The answer is simple: accurate, professional, and reliable call tracking software. Any other tools that you may need can be included as well. Our cloud-based interface ensures that you have …
DAVID MORKEN is the founder and CEO of http://www.bandwidth.com/, a company founded in 1999 that has grown as a market leader in software-driven communications, with voice, messages and eme
Bandwidth has been designing a software platform and …
With the help of Funnel Science, your online business will have no problem creating and improving high-quality sales funnels.
Alex Fender, one of the world’s leading digital marketing consultants, coined the term “Funnel Science” in 2009 after …
With Natterbox software, companies will be able to carry on more efficient and higher-quality conversations. The company believes in strong face-to-face, in-person communication. However, complicated technology or lack of knowledge can sometimes …
A prosperous company can be compared to a healthy human body. To work together as one functional organism, each part and organ of the system must be able to perform well on their own. Therefore, any business needs to have strong organizational and …
As a result of a difficulty that its creators were personally facing, NinjaCat was created. A constantly expanding variety of platforms and channels were used to collect data on the efficacy of digital marketing. To reliably obtain such data for …
One of the major problems facing modern firms is pinpointing precisely which marketing methods are beneficial and where adjustments need to be made. ActiveDEMAND made the decision to solve it on the fly.
The massively popular ActiveDEMAND …
CallFire is a cloud-based tool that helps contact centers track the effectiveness of their operational processes and provides automated outbound campaign alternatives. The main functions of the app are text messaging, voice broadcasting, cloud call …
AVOXI is a Leading Solution in the call management market. It provides 11 of the most important call management-related features, including some advanced ones like IVR, call analytics, and automatic call distribution. With an average rating of 3.9 on platforms like Capterra, G2, and Trustpilot, AVOXI proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make AVOXI an ideal choice for businesses that seek feature-rich and robust call management systems.
CallHippo is a Leading Solution in the call management market. It provides 11 of the most important call management-related features, including some advanced ones like IVR, call analytics, and automatic call distribution. With an average rating of 4.0 on platforms like Capterra, G2, and Trustpilot, CallHippo proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make CallHippo an ideal choice for businesses that seek feature-rich and robust call management systems.
MightyCall is a Leading Solution in the call management market. It provides 10 of the most important call management-related features, including some advanced ones like IVR, call analytics, and automatic call distribution. With an average rating of 4.9 on platforms like Capterra, G2, and Trustpilot, MightyCall proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make MightyCall an ideal choice for businesses that seek feature-rich and robust call management systems.
Any goal-oriented marketing company that wants to improve customer relations will find the data provided by this system invaluable. Without solid, sustainable conversations data marketers simply would never know what campaigns or strategies produce …
Our dream for the brothers Kevin and Rick Batchelors was to come up with a Sales Intelligence Platform that not only simplifies the lives of marketing teams but also makes their jobs more effective.Visual Visitor has been around for 20 years and …
Marchex has offered its clients cutting-edge solutions for business efficiency and income growth ever since it was founded and went public in 2004. In order to provide clients with the seamless purchasing experiences they demand, it equips sales …
Convirza is a well-known technology that connects call tracking, marketing automation, and integrations for call marketing optimization. Phone calls can be efficiently tracked, recorded, and evaluated. You may evaluate the campaign’s progress while …
About AvidTrak
Search, display, and print advertisers all use this call tracking platform. Some of our clients were having trouble keeping track of offline conversions, so we made AvidTrak to help them. Because we know a lot about internet …
Dialics is a Trusted Choice for balancing call management capability and reliability in an outstanding way. Although Dialics features merely 9 call management-related functions, it manages to score average ratings of 4.8 on most review websites, reflecting its ability to meet customer demand. Dialics is a great option for small and medium businesses or businesses looking for reliable call management software without the need for a sophisticated set of features.
Five9 is a Leading Solution in the call management market. It provides 10 of the most important call management-related features, including some advanced ones like IVR, call analytics, and automatic call distribution. With an average rating of 4.2 on platforms like Capterra, G2, and Trustpilot, Five9 proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make Five9 an ideal choice for businesses that seek feature-rich and robust call management systems.
RingCentral is a Leading Solution in the call management market. It provides 12 of the most important call management-related features, including some advanced ones like IVR, call analytics, and automatic call distribution. With an average rating of 3.9 on platforms like Capterra, G2, and Trustpilot, RingCentral proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make RingCentral an ideal choice for businesses that seek feature-rich and robust call management systems.
Ruler Analytics was founded in 2021 by two entrepreneurs. Their solutions for marketing will help you improve your sales process and ensure that customers have the right expectations. Our multi-touch marketing attribution software allows you to …
As long as the rules of the game are changing, marketing strategies tools will also need to be adjusted. Modernized versions are updated to take into account changes that were made in recent times, like technology and the economic conditions. One …
Car dealers seldom design CRM systems, but VinSolutions might be one of the pioneers to address this issue. The daily challenges of selling vehicles are sometimes beyond the comprehension of software engineers. VinSolutions has always been closely …
Exotel is a Leading Solution in the call management market. It provides 11 of the most important call management-related features, including some advanced ones like IVR, call analytics, and automatic call distribution. With an average rating of 3.7 on platforms like Capterra, G2, and Trustpilot, Exotel proves itself reliable, scalable, and able to meet diverse business needs. End-to-end solutions and a focus on customer satisfaction make Exotel an ideal choice for businesses that seek feature-rich and robust call management systems.
What Is Call Tracking
Whether you’re an agent who sells property, insurance, or has a phone consultation service, you may have been dreaming of the software that analyzes callers to help close more sales. Well, call tracking does this and more
Even though call tracking is the “in” technology at the moment, not many marketers can harness the power of it. But understanding what it does can help you make better use of it in your own campaigns. The most popular use for call tracking is to measure your ROI from advertising.
Operating a successful call center often requires knowledge of call tracking, but it can be hard to remember all the key points. So let’s explore and demystify the most important parts.
Call Tracking 101: Data to Collect
No matter what type of phone call tracking software you have, they all allow businesses to collect information about the person who is calling, which can improve the customer journey and increase sales in the future. There are many ways to activate phone numbers for your business. One may be the use of a different number for each marketing campaign. Numbers would be set apart so that their performance could easy be tracked and compared to other numbers.
The data for each call-tracking software varies and this is dependent on the quality of the software as well. The better the product, the more accurate and detailed it will be. But you will also be able to track other important factors such as:
The caller’s number, demographics, age, gender and location are recorded. The timestamp at which the call was made can also be found as well as whether it was a first time call from the customer. The success of the call is assessed too by using various measures
Your marketing campaigns are a series of interactions with different parameters. These include the type of advertisement they see, the webpage they’re on, and the channel that generates the call. Plus, it also includes SEO parameters (such as keywords) that triggered the customer and their interests.
While this is definitely just the tip of the iceberg, call tracking software is more often than not an all-encompassing system that includes:
Interactive Voice Response software.
Call distribution.
Call recording.
Let’s take a closer look at these components one by one
Processing Calls Automatically with an IVR
You might see making a call as the chance to convert your customer and getting them on board with your brand, but for the caller their main priority is ensuring they’ve got all of their questions answered or requests fulfilled.
This can be good or bad, but most customers prefer doing the search themselves first and only speak to a live agent afterwards. The IVR system, however, can provide further information on the topic and move them down your sales funnel before contact.
IVR systems let a company’s customers get to the right person or department quickly and efficiently. The system will ask some questions with a few answer options that are linked to different departments the customer might want to contact.
IVR Systems are the latest technological development in call centres. Hundreds and thousands of large companies across the world use them- and they’re not just limited to call centres either! In a service based business, IVR systems can make a tremendous difference to your operations and customer experience. Not only that, but IVR systems have many other positive features too.
Distributing Calls
An IVR usually does the job, but clients are more likely to speak with a live agent which means you have to make sure your agents are reachable in the best possible way. When you’re looking for a way to redirect callers, automation can help cut down on time spent tracking down the right agent. It’s easy when you have an IVR in place – based on the caller’s information, they are sent to the most knowledgeable agent instantly.
One of the best ways to improve the call flow for your customers is with a call distribution system. It can process calls faster, guiding them to the best agent and delivering more personalized experiences. It also has great loyalty building effects, improving brand perception and quality.
Recording Calls
I’d say one situation where recording a call is useful is if you need to use that information when making customer service or sales calls.
All your live agents were busy at the time of the call.
The caller tried to reach you on holidays or non-working hours (if you don’t accept calls round-the-clock).
Your agents couldn’t solve the caller’s request immediately and promised to recall.
More specifically, call recordings can help you improve your customer journey. You’ll be able to analyze every word and emotional cue for improved interactions!
They’ll do a better job, remember the recall case and this will draw you more customers and money.
Call Tracking to Elevate Your Business
What your call tracking brings to the table is an estimate of the return on each interaction with your prospects. This will then help you assess how, if at all, to “shift” or alter any current or future steps in the customer journey.
Improved budget allocation, effective communication, tricks employed by sales agents, no room for fraud, and ultimately a boost in ROI – all this is possible with call tracking. The number one tool in the marketing arsenal of a modern marketer.
How to Choose the Best Call Tracking Software?
We compare different call tracking software and help you find what is best for you. Even an inexperienced marketer can be successful with our help.
On this website, you will find the most advanced call tracking providers in one collection. Browse through the website, research brands that are of your interest and take your time to make an informed decision. Of course, we’re always here to help with any questions that you may have during this process.
